Judging criteria

Legend

 Concept and Strategy

 Efficiency

 Brand Ownability

 Content

 Usability & User Experience

 Design

 Social Media Concept and Strategy

 Execution

 Interactivity

 
1 CULTURE
1. 1 Viral Video
30%
20%
20%
20%
10%
1. 2 Viral Non Video
30%
20%
20%
20%
10%
1. 3 Online Branded Content
30%
20%
20%
30%
1. 4 Online Advertising Games
35%
20%
20%
15%
10%
 
2 COMMUNITIES
2. 1 Brand Associated Communities
20%
20%
20%
20%
20%
2. 2 Brand Built Communities
20%
20%
20%
20%
20%
 
3 WEB
3. 1 Web Platforms
3. 1. 1 Websites
30%
20%
20%
10%
10%
10%
3. 1. 2 Microsites
30%
20%
20%
10%
10%
10%
3. 1. 3 Brand Blogs
20%
30%
10%
10%
20%
10%
3. 2 Web Platforms - Craft
3. 2. 1 Website Design
20%
20%
20%
10%
30%
3. 2. 2 Website Content
20%
20%
10%
30%
20%
 
4 SOCIAL MEDIA
4. 1 Social Media Pages
20%
30%
20%
10%
20%
4. 2 Social Media Apps
20%
30%
10%
10%
10%
20%
4. 3 Social Media Special Mechanics
20%
30%
20%
10%
20%
4. 4 Online PR Special Projects
40%
30%
10%
10%
10%
 
5 MOBILE
5. 1 Mobile Apps
30%
20%
10%
20%
10%
10%
5. 2 Mobile Campaigns
40%
20%
20%
10%
10%
5. 3 Mobile Websites
30%
20%
20%
10%
10%
10%
 
6 DIGITAL BRAND EXPERIENCE
6 DIGITAL BRAND EXPERIENCE
20%
20%
10%
20%
10%
20%
 
7 INTERACTIVE CAMPAIGNS
7. 1 Digital component of an integrated campaign
7. 1. 1 FMCG – Food
30%
20%
20%
10%
10%
10%
7. 1. 2 FMCG – Drinks
30%
20%
20%
10%
10%
10%
7. 1. 3 FMCG –Non food
30%
20%
20%
10%
10%
10%
7. 1. 4 Services
30%
20%
20%
10%
10%
10%
7. 1. 5 Durables
30%
20%
20%
10%
10%
10%
7. 1. 6 Art, Culture, Media and Entertainment
30%
20%
20%
10%
10%
10%
7. 1. 7 Social campaigns, political and awareness messages
30%
20%
20%
10%
10%
10%
7. 1. 8 Others
30%
20%
20%
10%
10%
10%
7. 2 Full Digital Campaign
7. 2. 1 Full Digital: FMCG – Food
30%
20%
20%
10%
10%
10%
7. 2. 2 Full Digital: FMCG – Drinks
30%
20%
20%
10%
10%
10%
7. 2. 3 Full Digital: FMCG –Non food
30%
20%
20%
10%
10%
10%
7. 2. 4 Full Digital: Services
30%
20%
20%
10%
10%
10%
7. 2. 5 Full Digital: Durables
30%
20%
20%
10%
10%
10%
7. 2. 6 Full Digital: Art, Culture, Media and Entertainment
30%
20%
20%
10%
10%
10%
7. 2. 7 Full Digital: Social campaigns, political and awareness messages
30%
20%
20%
10%
10%
10%
7. 2. 8 Full Digital: Others
30%
20%
20%
10%
10%
10%