Judging criteria

Legend

 Concept and Strategy

 Efficiency

 Brand Ownability

 Content

 Usability & User Experience

 Design

 Social Media Concept and Strategy

 Execution

 Interactivity

 
1 Digital Platforms
1. 1 SITES
1. 1. 1 Websites
30%
20%
20%
10%
10%
10%
1. 1. 2 Microsites
30%
20%
20%
10%
10%
10%
1. 2 SOCIAL MEDIA
1. 2. 1 Viral Video
30%
20%
20%
20%
10%
1. 2. 2 Viral Non Video
30%
20%
20%
20%
10%
1. 2. 3 Social Media Pages
20%
30%
20%
10%
20%
1. 2. 4 Social Media Special Mechanics
20%
30%
20%
10%
20%
1. 2. 5 Online PR Special Projects
30%
20%
20%
20%
10%
1. 3 MOBILE
1. 3. 1 Mobile Apps
30%
20%
20%
10%
10%
10%
1. 3. 2 Mobile Campaigns
30%
20%
10%
20%
10%
10%
1. 4 DIGITAL CRAFT
1. 4. 1 Best Website Design
20%
20%
20%
30%
10%
1. 4. 2 Best Website Content
20%
20%
20%
30%
10%
1. 4. 3 Best App Design
20%
20%
20%
30%
10%
 
2 Digital Strategies
2. 1 COMMUNITIES
2. 1. 1 Brand Associated Communities
20%
20%
20%
20%
20%
2. 1. 2 Brand Built Communities
20%
20%
20%
20%
20%
2. 2 ONLINE BRANDED CONTENT
30%
20%
20%
30%
2. 3 DIGITAL BRAND EXPERIENCE
20%
20%
10%
10%
20%
20%
2. 4 GAMIFICATION
20%
20%
20%
20%
20%
 
3 Interactive Campaigns
3. 1 Digital component of an integrated campaign
3. 1. 1 FMCG – Food
30%
20%
20%
10%
10%
10%
3. 1. 2 FMCG – Drinks
30%
20%
20%
10%
10%
10%
3. 1. 3 FMCG –Non food
30%
20%
20%
10%
10%
10%
3. 1. 4 Services
30%
20%
20%
10%
10%
10%
3. 1. 5 Retail
30%
20%
20%
10%
10%
10%
3. 1. 6 Durables
30%
20%
20%
10%
10%
10%
3. 1. 7 Art, Culture, Media and Entertainment
30%
20%
20%
10%
10%
10%
3. 1. 8 Social campaigns, political and awareness messages
30%
20%
20%
10%
10%
10%
3. 1. 9 Others
30%
20%
20%
10%
10%
10%
3. 2 Full Digital Campaign
3. 2. 1 Full Digital: FMCG – Food
30%
20%
20%
10%
10%
10%
3. 2. 2 Full Digital: FMCG – Drinks
30%
20%
20%
10%
10%
10%
3. 2. 3 Full Digital: FMCG –Non food
30%
20%
20%
10%
10%
10%
3. 2. 4 Full Digital: Services
30%
20%
20%
10%
10%
10%
3. 2. 5 Full Digital: Retail
30%
20%
20%
10%
10%
10%
3. 2. 6 Full Digital: Durables
30%
20%
20%
10%
10%
10%
3. 2. 7 Full Digital: Art, Culture, Media and Entertainment
30%
20%
20%
10%
10%
10%
3. 2. 8 Full Digital: Social campaigns, political and awareness messages
30%
20%
20%
10%
10%
10%
3. 2. 9 Full Digital: Others
30%
20%
20%
10%
10%
10%
 
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