Matei Goncea
Digital Marketing Manager, South Central Europe for Tefal/Rowenta/Krups at Groupe SEB
Digital marketing specialist with over 6 years of experience in online marketing. He is currently responsible for the digital marketing strategy and country coordination for Tefal, Rowenta and Krups in South Central Europe which include integrated and digitally lead campaigns. His past experience was working in MRM//McCann as the lead account coordinating an internal team that was in charge of regional digital projects implemented across Europe for LIDL and Coca-Cola, as well as local digital campaigns for all brands of the Coca-Cola Company (Coca-Cola, Coca-Cola Zero, Fanta, Sprite, Dorna, NESTEA, Cappy), MasterCard and LIDL. Received several awards (Internetics, Golden Drum, Webby) for the projects he coordinated that mainly focused on innovation and new use of technology. The most significant are: the Coca-Cola Share Your Voice project, the first online banner connected and synchronized to an info line number (Best Branded Content and Digitally Lead Campaign at Internetics) and Coca-Cola Live Tweets, the first integrated TV commercial that featured live Twitter posts from users (Best Use of Technology at Internetics)