Matei Goncea
Senior Creative Excellence Manager Central & Eastern Europe, Coca Cola
Digital marketing specialist with over 6 years of experience in online marketing. His past experience was working in MRM//McCann as the lead account coordinating an internal team that was in charge of regional digital projects implemented across Europe for LIDL and Coca-Cola, as well as local digital campaigns for all brands of the Coca-Cola Company (Coca-Cola, Coca-Cola Zero, Fanta, Sprite, Dorna, NESTEA, Cappy), MasterCard and LIDL. Received several awards (Internetics, Golden Drum, Webby) for the projects he coordinated that mainly focused on innovation and new use of technology. The most significant are: the Coca-Cola Share Your Voice project, the first online banner connected and synchronized to an info line number (Best Branded Content and Digitally Lead Campaign at Internetics) and Coca-Cola Live Tweets, the first integrated TV commercial that featured live Twitter posts from users (Best Use of Technology at Internetics)
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