Irina Pocovnicu
Digital Marketing Manager, Greater Balkans, PepsiCo
With more than 10 years of experience in digital marketing, Irina built her experience in both corporate and agency environment. She is currently managing the digital agenda in PepsiCo, for the Greater Balkans region, covering countries like Romania, Greece, Serbia, Croatia, Cyprus; and creating digital experiences for top brands in the region, such as: Pepsi, Lay's, Lipton, Gatorade, 7up, Mirinda, Chipsy, Star, Quaker.