Marketing Director, Pro TV
With an experience of over 22 years in television, Lucia Antal coordinates and oversees research, brand and marketing campaigns in PRO TV, the leading television group in Romania. Her vast experience in research and thorough understanding of the market, combined with her and personality entrepreneurial spirit, allow Lucia be responsible in the decision making process for the strategy and creative execution of PRO TV’s brand/channels 360 marketing campaigns (on-air, digital, communication).
Since 2005, Lucia Antal is the president of ARMA, a powerful association in the Romanian media landscape, with members from over 60 companies (all TV stations broadcasting in Romanian, all media agencies involved in TV and top 10 biggest advertisers in TV). In addition, Lucia is a board member in I-JIC since 2011, the international organization representing JIC organizations involved in media audience measurement and research.