MRM // McCann – The Agency of the Year and KFC – Digital Client of the Year at Internetics 2018

Published on 28 November 2018



During the Awarding Gala of Internetics 2018, the festival celebrating digital inteligence, which took place on 28th of November, at DESCHIS Atelier, the contestants were awarded with 48 trophies: 19 Gold, 26 Silver and 1 Grand Prix.

MRM // McCann was granted with the Agency of the Year title, with 13 trophies won and 5 nominations. The Digital Client of the Year Trophy by glo, chosen for the first time based on highest score and number of trophies won in the competition’s categories, went this year to KFC, due to 4 Gold trophies, 2 Silver and 1 nomination.


 

At Internetics 2018 got on stage a total of 15 agencies and companies: Centrade Cheil, FCB Bucharest, Friends TBWA Bucharest, Jazz Communication, Kubis Interactive, Leo Burnett Bucharest, Lidl România, MRM // McCann, MSL The Practice, MullenLowe Bucharest, Publicis România, Tribal Worldwide România, WOPA, United Media & Heist Industries.

 

Based on the score they got through the number of trophies won and nominations, the top of the most awarded agencies is: 1. MRM // McCann; 2. Leo Burnett Bucharest; 3. Jazz Communication; 4. Publicis România; 5. MSL The Practice.

 

The top of the clients looks like this: 1. KFC; 2. Telekom (2 Gold, 2 Silver and 4 nominations); 3. Coca-Cola (2 Gold, 3 Silver and another 4 nominations); 4. Lidl România (2 Gold, 2 Silver, 4 nominations) and 5. Sistemul Medical MedLife (3 Gold).

 

MRM // McCann’s rewarded works were: „KFC - Studycoin” (2 Gold Trophies in „Microsites” and „Gamification” and 2 Silver Trophies in „Full Digital Campaign: Retail” and „Digital Brand Experience” ), „KFC – Social Me” (2 Gold Trophies in „Full Digital Campaign: Retail” and „Online Branded Content”), „VODAFONE - Scrolling Through Life” (2 Gold Trophies in two sections of Digital Craft – Best Website Content and Best Website Design), „Coca-Cola Bracelet - Artists are calling” (1 Silver in Mobile Campaigns), „Coca-Cola - Inna cans musical album” (1 Gold in Digital component of an integrated campaign: FMCG – Drinks), „Coca-Cola - #samefeeling” (1 Gold at Viral Non Video), „Coca-Cola - Instagram page” (1 Silver in Social Media Pages) and „Coca-Cola - Holidays are coming back. Again.” (1 Silver in Viral Non Video).

 

Leo Burnett Bucharest left the competition loaded with 5 trophies for „TELEKOM “NO ROMANIAN LEFT BEHIND” (1 Gold Trophy for „Online PR Special Projects”), „Telekom Vloggers’ SWAP”  (1 Gold for „Brand Associated Communities”), „Telekom UNLIMITED SUMMER PLAYLIST” (2 Silver Trophies in both „Social Media Special Mechanics” and „Brand Built Communities”) and 1 Silver for „PAMPERS - “Good night, worries” Lullaby”, in the „Digital component of an integrated campaign: FMCG –Non food” section.

 

Jazz Communication was awarded with new trophies for the Magic Home campaign - „Take a Seat #togetherformagichome” (1 Gold at Viral Video, 1 Gold at „Digital component of an integrated campaign: Social campaigns, political and awareness messages”, gold trophy that got them the Grand Prix in the Digital component of an integrated campaign din Interactive Campaigns sub-category). The campaign also got a special prize for „Trǎiascǎ capra vecinului”, from GMP and Webstyler. The Agency won 2 more trophies with „Lidl’s 2Million+ Department” – Gold in the „Social Media Special Mechanics” section and Silver for „Online Branded Content”.

 

 

The jury awarded 6 projects with Gold: Replace Waste” at Best Website Content” // MullenLowe Bucharest, Lidl România Instagram” at “Social Media Pages” // Lidl România, Vodafone Istori@” at Mobile Apps // FCB Bucharest and „Tomorrow's Technology in „Online PR Special Projects”, „Digital Brand Experience” and „Digital component of an integrated campaign: Services” sections // MSL The Practice.

  

In the „Social Media” sub-category supported by Globaworth were offered a total of 15 trophies: 6 Gold for „Take a Seat #togetherformagichome” (Jazz Communcation) – Viral Video, „Coca-Cola - #samefeeling” – Viral Non Video, „Lidl România Instagram” (Lidl România) – Social Media Page, „Lidl’s 2Million+ Department” (Jazz Communication) – Social Media Special Mechanics, „Tomorrow's Technology” (MSL The Practice) and „TELEKOM “NO ROMANIAN LEFT BEHIND” – Online PR Special Projects and 9 Silver for „SUPER TOP – Glet Rich or Die Tryin'” (Friends TBWA Bucharest) – Viral Video, „Coca-Cola - Holidays are coming back. Again.” (MRM // McCann) – Viral Non Video, „Lidl’s biggest Hater Fan” (Lidl România) – Viral Non Video, „Mega Slices Of Life On Instagram” (United Media & Heist Industries) and „Coca-Cola - Instagram page” (MRM // McCann) – Social Media Pages, „Telekom UNLIMITED SUMMER PLAYLIST” (Leo Burnett Bucharest) and „Samsung Live Museum” (Centrade Cheil) – Social Media Special Mechanics, Log Out of Hate (Tribal Worldwide România) and „Replace Waste” (MullenLowe Bucharest) – Online PR Special Projects.

 

In the „Mobile” sub-category supported by McDonald’s were offered 2 trophies: 1 Gold for „Vodafone Istori@” (FCB Bucharest) and 1 Silver for „Coca-Cola Bracelet - Artists are calling” (MRM // McCann). At this category we add 3 nominations for „Hai Samurai (Go Samurai)” (Cohn & Jansen JWT) – Mobile Apps and „KFC – Social Me (MRM // McCann)”, „4Geography (Publicis România)” – Mobile Campaigns.

 

„Digital Craft”, a sub-category supported by Rompetrol, had 3 Gold Trophies: 2 for „VODAFONE - Scrolling Through Life” (MRM // McCann) – Best Website Design and Best Website Content and 1 for „Replate Waste” (MullenLowe Bucharest) – Best Website Content, plus 1 Silver Trophy for „Museum of Retro Fun” (Kubis Interactive) – Best Website Design.

 

„Online Branded Content”, one of the most debatable sections, was presented by Grolsch and offerend 1 Gold Trophy for „KFC – Social Me” project (MRM // McCann) and 1 Silver Trophy for „Lidl’s 2Million+ Department” project (Jazz Communication). This section had 2 more nominations for „Cook by the Ear” (Snapshot Communication) and „PAMPERS - “Good night, worries” Lullaby” (Leo Burnett România).

 

Absolut supported the „Digital Brand Experience” section, in which the jury offered a Gold Trophy for „Tomorrow's Technology” (MSL The Practice), Silver for „KFC – Studycoin” (MRM // McCann) and „Samsung Live Museum” (Centrade Cheil) and 2 nominations for „4Geography” and „Doodle Mats”, both from Publicis România.

 

The competition also brought in attention several special prizes, as follows:

 

·         The Special Prize of the Jury – Best Use of Technology: „Tomorrow's Technology” from MSL The Practice for Medlife (project that got 3 Gold Trophies for each of the main categories of this competition);

·         The Youtube Special Prize - YOUTUBE ADS LEADERBOARD, for „Vodafone Smart Family – Probăm filtre” from McCann Worldgroup România, WaveMaker;

·         YOUTUBE ADS LEADERBOARD PEOPLE’S CHOICE Award, given to JobZZ.ro - Mecanicii campaign signed by 23 Communication Ideas following the people’s votes present at the Internetics 2018 Gala;

·         Special Prize for innovation in digital out of home for 3 projects: „The Perfect Draft” (agency: Kubis Interactive, brand: Pilsner Urquell), „Heineken 0.0” (agency: Starcom, Momentum, Tribal Worldwide, brand: Heineken 0.0) and „One Night Gallery + Artivive - Augmented Reality Art”;

·         The Agency of the Year, the Grand Prix supported by UniCredit Bank: MRM // McCann;

·         Digital Client of the Year was supported by glo: this year the trophy was offered to KFC.

 



149 works were submitted to this year’s competition by 25 agencies and companies, addressing 47 brands, awarded by 52 specialists in the field.

The 18th edition of Internetics Festival included the virtual reality, augmented reality and digital installations exhibition – Internetics Interactive Expo, Internetics competition and the gala that announced the most efficient and creative projects of the local online environment. The end of the festival was celebrated with a free access party at Deschis Gastrobar. (Nod markerspace, Splaiul Unirii 160).


 

Internetics 2018 Partners:

A project by: The Institute

Presented by: UniCredit Bank 

Main Partner: glo 

Cultural Partners: Institutul Cultural Român, Institutul Francez, Primăria Municipiului București prin Centrul Cultural Expo Arte 

Partners: Absolut, Coca-Cola, Globalworth, Grolsch, Loop Virtual Reality Solutions, McDonald’s România, One Night Gallery, Rompetrol, TPS Engage, Youtube, 360 Revolution 

Creation: Gavrilă & Asociații 

Main Media Partners: Kiss FM, Promenada 

Media Partners: Business Review, Discovery Channel, Igloo, Iqads, Nexus Gamers Pub, Molecule F, POINT, Radio Romania Cultural, Revista Biz, Smark, Times New Roman, Ux Days, Zeppelin, Zile si Nopti 
Strategic Partners: Ove, Kaustik, Zelist 

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