WINNERS AND NOMINEES - INTERNETICS 2018

Published on 29 November 2018


 

Category 1: Digital Platforms

 

1.1.   SITES

 

Websites

Nominee:

Work: netliberare.ro

Client: Telekom România

Brand: Telekom

Author: Leo Burnett Bucharest

Other credits: Media Investment

The Team: Leo Burnett: Maria Ilea / Mihai Lucanu / Mirabela Manea / Dominic Timotin / Victor Stroe / Corina Bratu / Alin Marghidanu / Andreea Mantescu / Alin Badiu / Andrei Petrea / Andreas Aron / Maria Zvinca / Alex Zlavog 

 

Microsites

GOLD

Work: KFC - Studycoin

Client: KFC

Brand: KFC

Author: MRM // McCann

Other credits: McCann Worldgroup România, UM România, Golin

The Team: MRM & McCann: Catalin Dobre / Costin Bogdan / Ioana Filip / Simona Suman / Roxana Nita / Adina Stanescu / Laura Belc / Madalina Pop / Raluca Berceanu / Cristina Airinei / Andrei Balan

UM: Dana Ochesel / Cristian Ene / Alina Vasile

Golin: Claudia Bodnar / Ion Alexandra / Stoica Ana-Maria / Marina Constanda

KFC Marketing TEAM: Monica Eftimie / Monica Douglas / Andreea Boala / Alin Nenciu / Tina Cretu / Gina Zgubea / Cosmin Canteri

 

SILVER

Work: Doodle Mats

Client: Renault România

Brand: Renault

Author: Publicis România

The Team: Publicis: Jörg Riommi / Dan Frinculescu / Romulus Petcan / Adrian Iota / Viorica Pintilie / Irina Gutan / Sherin Arabo / Constantin Bunica / Catalin Albu / Gabriel Macovei / Miruna Baias / Alexandra Stoica / Camelia Efrimov

Studioset: Germain Kanda / Tom Vaida

 

SILVER

Work: Ursus Epic Delivery

Client: Ursus Breweries

Brand: Ursus

Author: Kubis Interactive

Other credits: Media Investment, Rainbow

The Team: Digital – Kubis Interactive: Laura Nedelschi / Stefan Chiritescu / Alina Radut / Anca Stirbacu / Ioana Enache / Ioana Negrea / Cristina Schitco / Ina Danila / Stefania Bercu / Sebastian Lüba / Sebastian Popa / Tudor Sava

Ursus Breweries: Victor Teiosanu / Vanda Clain / Anca Calugaritoiu / Vlad Ifrim

 

 

1.2.   SOCIAL MEDIA

 

Viral Video

GOLD

Work: Take a Seat #togetherformagichome

Client: Magic Camp

Brand: MagicHome

Author: Jazz Communication

The Team: Jazz Communication: Vali Suciu / Andreea Ghenoiu / Miruna Dumitrescu / Alina Varlanuta / Irina Pencea / Alecsandra Roman / Raluca Matei / Roxana Cozaru / Irina Pencea

 

SILVER

Work: SUPER TOP – Glet Rich or Die Tryin'

Client: Saint-Gobain România

Brand: Rigips®

Author: Friends TBWA Bucharest

The Team: Friends TBWA: Sorin Tranca / Eugen Suman / Ruxandra Matache / Anca Bacila / Teodor Chiripuci / Cristina Cazacu / Alecsandra Apostolescu / Vlad Mares / Ioana Teodorescu / Oana Andrei / Lorena Zincenco

Saint Gobain România: Oana Davidoglu / Bogdana VanDeGeer

 

 

Nominee:

Work: Coca-Cola Next Big Vlogger 2.0 launch video

Client: Coca-Cola

Brand: Coca-Cola

Author: MRM // McCann

Other credits: McCann Worldgroup România, UM România

The Team: MRM & McCann: Simona Suman / Jonay Sosa / Adina Ciocan / Iulia Boloca / Mihai Vasile / Corina Ionita / Ioana Enache / Andreea Sofrone / Rocsana Marin / Vlad Camanaru / Amalia Jakab / Madalina Stoica / Tiberiu Munteanu / Anca Crisan

UM: Victor Croitoru / Sandina Crisarcu / Dana Chitrusca / Oana Grigore / Cristi Ene / Andreea Gavrilescu

Coca-Cola Marketing team: Miruna Smeureanu / Iuliana Nedelcu / Corina Rijnita / Alexandra Caraulani / Andreea Cotet  

 

 

Viral Non Video

GOLD

Work: Coca-Cola - #samefeeling

Client: Coca-Cola

Brand: Coca-Cola

Author: MRM // McCann

Other credits: McCann Worldgroup România, UM România, McCann PR

The Team: MRM & McCann: Catalin Dobre / Costin Bogdan / Jonay Sosa / Simona Suman / Lia Bira / Alina Robu / Amalia Jakab / Andreea Sofrone

UM: Victor Croitoru / Sandina Crisarcu / Dana Chitrusca / Oana Grigore / Cristi Ene / Andreea Gavrilescu

McCann PR: Lavinia Chican / Mihaela Dumitrascu / Maria Iordache

Coca-Cola Marketing team: Miruna Smeureanu / Iuliana Nedelcu / Corina Rijnita / Alexandra Caraulani / Andreea Cotet

 

SILVER

Work: Coca-Cola - Holidays are coming back. Again.

Client: Coca-Cola

Brand: Coca-Cola

Author: MRM // McCann

Other credits: McCann Worldgroup România, UM România

The Team: MRM & McCann: Jonay Sosa / Simona Suman / Corina Ionita / Mihai Vasile / Lia Bira / Alina Robu / Andreea Sofrone / Rocsana Marin / Amalia Jakab / Madalina Stoica

UM: Victor Croitoru / Sandina Crisarcu / Dana Chitrusca / Oana Grigore / Cristi Ene / Andreea Gavrilescu

Coca-Cola Marketing team: Miruna Smeureanu / Iuliana Nedelcu / Corina Rijnita / Alexandra Caraulani

 

SILVER

Work: Lidl’s biggest Hater Fan

Client: Lidl România

Brand: Lidl

Author: Lidl România

Other credits: Jazz Communication

The Team: Lidl România: Cristina Hanganu / Maria Parvuleasa / Ioana Dumitrescu / Teodora Toma

 

Nominee:

Work: Pepsi Corcoduse - 1st of April

Client: PepsiCo

Brand: Pepsi

Author: Kubis Interactive

Other credits: OMD România

The Team: Kubis Interactive: Marius Goleanu / Alexandros Charangionis / Ada Gheorghiu / Sebastian Luba

PepsiCo: Iuliana Dragomir / Georgiana Nitu / Crina Stoian

 

Social Media Pages

GOLD

Work: Lidl Romania Instagram

Client: Lidl România

Brand: Lidl

Author: Lidl România

The Team: Lidl România: Cristina Hanganu / Maria Parvuleasa / Ioana Dumitrescu / Teodora Toma / Camelia Trinca

 

SILVER

Work: Mega Slices Of Life On Instagram

Client: Mega Image România

Brand: Mega Image

Author: United Media & Heist Industries

The Team: Heist Industries: Claudiu Trusca / Andreea Bunga / Denisa Caldararu / Tiberiu Ivan / Ana Rinderu / Claudiu Degan / Radu Pilat

United Media: Catalina Ciociltan / Lavinia Ghise / Dana Popescu / Nicolae Stancu

 

SILVER

Work: Coca-Cola - Instagram page

Client: Coca-Cola

Brand: Coca-Cola

Author: MRM // McCann

Other credits: UM România

The Team: MRM & McCann: Simona Suman / Mihai Vasile / Ioana Enache / Iulia Boloca / Corina Ionita / Adina Ciocan / Alina Robu / Laura Patrascanu / Andreea Sofrone / Rocsana Marin / Vlad Camanaru

UM: Victor Croitoru / Sandina Crisarcu / Dana Chitrusca / Oana Grigore / Cristi Ene / Andreea Gavrilescu

Coca-Cola Marketing team: Miruna Smeureanu / Iuliana Nedelcu / Corina Rijnita / Alexandra Caraulani / Andreea Cotet

 

Nominee:

Work: Samsung Instagram Page

Client: Samsung România

Brand: Samsung

Author: Centrade Cheil

Other credits: MSL The Practice

The Team: Samsung: Ioana Sigarteu

Centrade Cheil: Florin Ionescu / Maria Toma / Andrei Purecel / Alina Mocanu / Alexandra Teodorescu / Sarah Stan Boustani / Monica Jitariuc

 

 

Social Media Special Mechanics

GOLD

Work: Lidl’s 2Million+ Department

Client: Lidl România

Brand: Lidl

Author: Jazz Communication

Other credits: Golin

The Team: Jazz Communication: Andrei Antal / Alina Varlanuta / Vali Suciu / Andreea Calarasu / Irina Pencea / Emi Chitu / Alexandra Vestineanu

Lidl România: Cristina Hanganu / Maria Parvuleasa / Ioana Dumitrescu / Teodora Toma

 

SILVER

Work: Telekom UNLIMITED SUMMER PLAYLIST

Client: Telekom România

Brand: Telekom

Author: Leo Burnett Bucharest

Other credits: Media Investment

The Team: Leo Burnett: Maria Ilea / Mihai Lucanu / Corina Bratu / Alin Marghidanu / Andreas Aron / Roxana Jitaru / Maria Zvinca / Alex Zlavog

 

SILVER

Work: Samsung Live Museum

Client: Samsung România

Brand: Samsung

Author: Centrade Cheil

Other credits: MSL The Practice

The Team: Ioana Sigarteu - Corporate Communication Manager / Ioana Zamfir - Creative Director / Adina Stanescu - Head of Digital / Roxana Nita – Head of Digital / Ana-Maria Ciobotaru - Copywriter / Delia Mija – Art Director / Mihaela Dumitrescu - AV producer / Monica Garbur - AV producer / Gabriela Nanu - Digital Business Leader / Maria Toma - Social Media Coordinator / Alina Mocanu - Account Manager / Florin Ionescu - Strategic Planner

 

Nominee:

Work: Coca-Cola Bracelet - Artists are calling

Client: Coca-Cola

Brand: Coca-Cola

Author: MRM // McCann

Other credits: McCann Worldgroup România, UM România

The Team: MRM & McCann: Simona Suman / Jonay Sosa / Adina Ciocan / Iulia Boloca / Mihai Vasile / Corina Ionita / Ioana Enache / Andreea Sofrone / Rocsana Marin / Vlad Camanaru / Amalia Jakab / Madalina Stoica / Tiberiu Munteanu / Anca Crisan

UM: Victor Croitoru / Sandina Crisarcu / Dana Chitrusca / Oana Grigore / Cristi Ene / Andreea Gavrilescu

Coca-Cola Marketing team: Miruna Smeureanu / Iuliana Nedelcu / Corina Rijnita / Alexandra Caraulani / Andreea Cotet

 

Nominee:

Work: Coca-Cola - Hashtag Roulette

Client: Coca-Cola

Brand: Coca-Cola

Author: MRM // McCann

Other credits: McCann Worldgroup România, UM România

The Team: MRM & McCann: Jonay Sosa / Ruxandra Papuc / Simona Suman / Ovidiu Juravle / George Lupeanu / Maria Carrillo / Corina Ionita / Alina Robu / Amalia Jakab / Andreea Sofrone / Rocsana Marin / Vlad Camanaru

UM: Victor Croitoru / Sandina Crisarcu / Dana Chitrusca / Oana Grigore  / Cristi Ene / Andreea Gavrilescu

Coca-Cola Marketing team: Miruna Smeureanu / Iuliana Nedelcu / Corina Rijnita / Alexandra Caraulani / Andreea Cotet

 

Online PR Special Projects

GOLD

Work: Tomorrow's Technology

Client: Sistemul Medical MedLife

Brand: MedLife

Author: MSL The Practice

Other credits: DIUD, O-Video, CINETic, Jazz Communication

The Team: Echipa Medlife: Simona Iliescu / Ina Badarau / Diana Grosu / Alis Lupu / Alexandru Vladu / Andreea Laca / Mariana Ursoi

Medicii MedLife implicati in campanie: Dr. Dan Suiaga / Dr. Caliopia Gavril / Dr. Alexandrina Tatu / Dr. Florina Pinte / Dr. Bogdan Marcel

Echipa MSL The Practice: Monica Jitariuc / Oana Bulexa / Ana Oae / Oana-Andreea Logigan / Mara Balaban

 

GOLD

Work: TELEKOM “NO ROMANIAN LEFT BEHIND”

Client: Telekom România

Brand: Telekom

Author: Leo Burnett Bucharest

The Team: Leo Burnett:  Laura Moisa / Maria Ilea / Mihai Lucanu / Alin Marghidanu / Sebastian Romano / Alin Badiu / Victor Stroe / Sorin Deleanu

 

SILVER

Work: Log Out of Hate

Client: Bitdefender

Brand: Bitdefender

Author: Tribal Worldwide România

Other credits: Galeriu & Partners

The Team: Bitdefender: Viorica Schipor / Cristina Andrei / Razvan Muresan

Tribal Worldwide: Cristina Barhan / Ema Ciceu / Cora Diaconescu / Arnold Vieriu / Adina Militaru / Raluca Ilie / Octavian Aftanasa / Antonia Marcu / Laura Ionescu / Radu Olteanu / Matei Vasiliu / Andrei Soare / Roxana Memetea / Alina Galeriu / Luiza Cernica / Ioana Duca

 

SILVER

Work: Replate Waste

Client: Pizza Hut

Brand: Pizza Hut

Author: MullenLowe Bucharest

Other credits: MullenLowe Profero, Golin

The Team: Pizza Hut: Cristina Porumbel / Ionela Vacaru / Monica Eftimie / Claudia Porojan / Tina Cretu

MullenLowe: Silviu Antohe / Mihai Costache / Eugen Suman / Radu Nantu / Andra Panaitescu / Alexandra Todirica

Golin:  Roxana Diba / Marina Constanda / Bianca Cenusescu / Diana Pralea

 

Nominee:

Work: Coca-Cola - #samefeeling

Client: Coca-Cola

Brand: Coca-Cola

Author: MRM // McCann

Other credits: McCann Worldgroup România, UM România, McCann PR

The Team: MRM & McCann: Catalin Dobre / Costin Bogdan / Jonay Sosa / Simona Suman / Lia Bira / Alina Robu / Amalia Jakab / Andreea Sofrone

UM: Victor Croitoru / Sandina Crisarcu / Dana Chitrusca / Oana Grigore / Cristi Ene / Andreea Gavrilescu

McCann PR: Lavinia Chican / Mihaela Dumitrascu / Maria Iordache

Coca-Cola Marketing team: Miruna Smeureanu / Iuliana Nedelcu / Corina Rijnita / Alexandra Caraulani / Andreea Cotet

 

Nominee:

Work: Come queue with us, we have tacos: Taco Bell launch in Romania

Client: Taco Bell România

Brand: Taco Bell

Author: Golin

Other credits: McCann Worldgroup România

The Team: Taco Bell: Monica Eftimie / Claudia Porojan / Tina Cretu / Andreea Boala / Cosmin Canteri / Roxana Matasel / Florina Calin

Golin: Roxana Diba / Marina Constanda / Alexandra Ion / Claudia Bodnar / Ioana Ciobanu

 

Nominee:

Work: „We want small shopping baskets at Lidl” – the most unexpected claim in Victoria Square

Client: Lidl România

Brand: Lidl

Author: Lidl România

Other credits: Jazz Communication

The Team: Lidl România: Cristina Hanganu / Maria Parvuleasa / Ioana Dumitrescu / Teodora Toma / Camelia Trinca

 

 

1.3.   MOBILE

 

Mobile Apps

GOLD

Work: Vodafone Istori@

Client: Vodafone România

Brand: Vodafone

Author: FCB Bucharest

The Team: FCB Bucharest: Claudiu Dobrita / Bogdan Moraru / Radu Constantinescu / Arpad Fekete / Andrei Mihailescu / Sorin Tofan / Florin Ciobanu / Bogdan Ionita / Sorina Borcescu / Oana Mita / Alexandra Pop / Gabriela Suciu

 

Nominee:

Work: Hai Samurai (Go Samurai)

Client: BCR

Brand: BCR

Author: Cohn & Jansen JWT

Other credits: Atelieru de Internet

The Team: COHN & JANSEN JWT: Andrei Cohn / Alex Negoescu / Felicia Stoica / Claudia Pascu / Diana Caracota / Luciana Cucoanes / Arina Stoenica / Oana McGingley

BCR: Laura Andrei / Ionut Stanimir / Anca Luca / Cornelia Plesoianu / Catalin George Ionita / Cristian Pirvu

Atelieru de Internet: Alex Dumitrescu / Vlad Paun

 

Mobile Campaigns

SILVER

Work: Coca-Cola Bracelet - Artists are calling

Client: Coca-Cola

Brand: Coca-Cola

Author: MRM // McCann

Other credits: McCann Worldgroup România, UM România, McCann PR

The Team: MRM & McCann: Simona Suman / Jonay Sosa / Corina Ionita / Ioana Enache / Lia Bira / Irina Popp / Andreea Sofrone / Rocsana Marin / Vlad Camanaru / Amalia Jakab / Madalina Stoica / Tiberiu Munteanu / Alex Popa

UM: Victor Croitoru / Sandina Crisarcu / Dana Chitrusca / Oana Grigore / Cristi Ene / Andreea Gavrilescu

Coca-Cola Marketing: Miruna Smeureanu / Iuliana Nedelcu / Corina Rijnita / Alexandra Caraulani / Andreea Cotet

 

Nominee:

Work: KFC - Social Me

Client: KFC

Brand: KFC

Author: MRM // McCann

Other credits: McCann Worldgroup România, UM România, Golin

The Team: MRM & McCann: Catalin Dobre / Costin Bogdan / Simona Suman / Ion Cojocaru  / Corina Ionita / Mihai Vasile / Ionela Buta / Raluca Berceanu / Oana Grasu / Cristina Airinei / Ruxandra Florescu / Carmen Marin / Diana Patriche / Stefan Iuliana / Corina Nica

UM: Dana Ochesel / Cristian Ene / Alina Vasile

Golin: Claudia Bodnar / Ion Alexandra / Stoica Ana-Maria / Roxana Diba / Pralea Diana

KFC Marketing: Monica Eftimie / Monica Douglas / Andreea Boala / Alin Nenciu / Tina Cretu / Gina Zgubea / Cosmin Canteri

 

Nominee:

Work: 4Geography

Client: Orange România

Brand: Orange

Author: Publicis România

The Team: Publicis: Jorg Riommi / Silviu Nedelschi / Romulus Petcan / Mihnea Gheorghita / Cristian Anton / Stefan Manole / Daniel Raicea / Alina Vija / Marius Farcasanu / Oana Popescu / Camelia Efrimov

Orange România: Mirela Bosoi / Crina Chiru

 

1.4.   DIGITAL CRAFT

 

Best Website Design

GOLD

Work: VODAFONE - Scrolling Through Life

Client: Vodafone România

Brand: Vodafone

Author: MRM // McCann

Other credits: McCann Worldgroup România, Wavemaker România

The Team: Vodafone: Barbu Laura / Severin Anca / Maican Nicoleta

MRM // McCann: Luca Adelina / Oprea Ruxandra / Budin Alex / Manea Dany / Visan Alexandra

McCann Bucharest: Dobre Catalin / Papuc Ruxandra / Popa Alecsandra / Hutira Wanda / Tsoutsos Dimitris / Troncea Bianca / Ionescu Doina / Spilca Andreea / Pasalau Alexandra / Fota Oana / Munteanu Tiberiu / Platon Alexandru / Ionescu Alex

 

SILVER

Work: Museum of Retro Fun

Client: Ursus Breweries

Brand: Ursus Retro

Author: Kubis Interactive

Other credits: Graffiti BBDO, Media Investment

The Team: Digital – Kubis Interactive: Laura Nedelschi / Alexandra Horvath / Alina Radut / Ioana Enache / Ioana Negrea / George Stefan / Stefan Chiritescu / Stefania Bercu / Cristina Schitco / Ina Danila / Sebastian Lüba / Sebastian Popa / Daniel Ivan / Giovani Sirbu

Ursus Breweries: Victor Teiosanu / Anca Calugaritoiu

 

Best Website Content

GOLD

Work: Replate Waste

Client: Pizza Hut

Brand: Pizza Hut

Author: MullenLowe Bucharest

Other credits: MullenLowe Profero, Golin

The Team: Pizza Hut: Cristina Porumbel / Ionela Vacaru / Monica Eftimie / Claudia Porojan / Tina Cretu

MullenLowe: Silviu Antohe / Mihai Costache / Eugen Suman / Radu Nantu / Andra Panaitescu / Alexandra Todirica

Golin:  Roxana Diba / Marina Constanda / Bianca Cenusescu / Diana Pralea

 

 

GOLD

Work: VODAFONE - Scrolling Through Life

Client: Vodafone România

Brand: Vodafone

Author: MRM // McCann

Other credits: McCann Worldgroup România, Wavemaker România

The Team: Vodafone: Barbu Laura / Severin Anca / Maican Nicoleta

MRM // McCann: Luca Adelina / Oprea Ruxandra / Budin Alex / Manea Dany / Visan Alexandra

McCann Bucharest: Dobre Catalin / Papuc Ruxandra / Popa Alecsandra / Hutira Wanda / Tsoutsos Dimitris / Troncea Bianca / Ionescu Doina / Spilca Andreea / Pasalau Alexandra / Fota Oana / Munteanu Tiberiu / Platon Alexandru / Ionescu Alex

 

 

Category 2: Digital Strategies

 

2.1.          COMMUNITIES

 

Brand Associated Communities

GOLD

Work: Telekom Vloggers’ SWAP

 Client: Telekom România

 Brand: Telekom

Author: Leo Burnett Bucharest

The Team: Leo Burnett: Maria Ilea / Laura Moisa / Mihai Lucanu / Alin Marghidanu / Andreas Aron / Alin Badiu / Victor Stroe / Corina Bratu / Maria Zvinca / Sorin Deleanu

 

Nominee:

Work: VloggemonGO

Client: Telekom România

Brand: Telekom

Author: Leo Burnett Bucharest

Other credits: Media Investment

The Team: Leo Burnett:  Maria Ilea / Mihai Lucanu / Alin Marghidanu / Sebastian Romano / Andreas Aron / Alin Badiu / Maria Zvinca / Alex Zlavog 

 

Brand Built Communities

SILVER

Work: Telekom UNLIMITED SUMMER PLAYLIST

Client: Telekom România

Brand: Telekom

Author: Leo Burnett Bucharest

Other credits: Media Investment

The TeamLeo Burnett:  Maria Ilea / Mihai Lucanu / Corina Bratu / Alin Marghidanu / Andreas Aron / Roxana Jitaru / Maria Zvinca / Alex Zlavog

 

SILVER

Work: Pepsi Next 11

Client: PepsiCo

Brand: Pepsi

Author: Kubis Interactive

Other credits: OMD România

The Team: Kubis Interactive: Laura Nedelschi / Stefan Chiritescu / Stefania Bercu / Talida Cristea / Ada Gheorghiu / Georgiana Feriu / Alexandros Charangionis / Victor Firan / Marius Goleanu / Ionut Avadanei / Alina Ivan / Ioana Zvac / Sebastian Popa / Dani Ivan

PepsiCo: Iuliana Dragomir / Andrei Lamba / Georgiana Nitu / Crina Stoian

 

Nominee:

Work: Lidl’s 2Million+ Department

Client: Lidl România

Brand: Lidl

Author: Jazz Communication

Other credits: Golin

The Team: Jazz Communication: Andrei Antal / Alina Varlanuta / Vali Suciu / Andreea Calarasu / Irina Pencea / Emi Chitu / Alexandra Vestineanu

Lidl România: Cristina Hanganu / Maria Parvuleasa / Ioana Dumitrescu / Teodora Toma

 

 

 

2.2.          ONLINE BRANDED CONTENT

 

GOLD

Work: KFC - Social ME

Client: KFC

Brand: KFC

Author: MRM // McCann

Other credits: McCann Worldgroup România, UM România, Golin

The Team: MRM & McCann: Catalin Dobre / Costin Bogdan / Simona Suman / Ion Cojocaru  / Corina Ionita / Mihai Vasile / Ionela Buta / Raluca Berceanu / Oana Grasu / Cristina Airinei / Ruxandra Florescu / Carmen Marin / Diana Patriche / Stefan Iuliana / Corina Nica

UM: Dana Ochesel / Cristian Ene / Alina Vasile

Golin: Claudia Bodnar / Ion Alexandra / Stoica Ana-Maria / Roxana Diba / Pralea Diana

KFC Marketing: Monica Eftimie / Monica Douglas / Andreea Boala / Alin Nenciu / Tina Cretu / Gina Zgubea / Cosmin Canteri

 

 

SILVER

Work: Lidl’s 2Million+ Department

Client: Lidl România

Brand: Lidl

Author: Jazz Communication

Other credits: Golin

The Team: Jazz Communication: Andrei Antal / Alina Varlanuta / Vali Suciu / Andreea Calarasu / Irina Pencea / Emi Chitu / Alexandra Vestineanu

Lidl România: Cristina Hanganu / Maria Parvuleasa / Ioana Dumitrescu / Teodora Toma

 

 

Nominee:

Work: Cook by the Ear

Client: Lidl România

Brand: Lidl

Author: Snapshot Communication

 

Nominee:

Work: PAMPERS - “Good night, worries” Lullaby

Client: P&G

Brand: PAMPERS

Author: Leo Burnett Bucharest

Other credits: Graffiti PR, Mediacom

The Team: Leo Burnett: Irina Becher / Alexandra Stan / Diana Caragea / Andreia Anghel / Corina Bratu

 

 

2.3.          DIGITAL BRAND EXPERIENCE

 

GOLD

Work: Tomorrow's Technology

Client: Sistemul Medical MedLife

Brand: MedLife

Author: MSL The Practice

Other credits: DIUD, O-Video, CINETic, Jazz Communication

The Team: Echipa Medlife: Simona Iliescu / Ina Badarau / Diana Grosu / Alis Lupu / Alexandru Vladu / Andreea Laca / Mariana Ursoi

Medicii MedLife implicati in campanie: Dr. Dan Suiaga / Dr. Caliopia Gavril / Dr. Alexandrina Tatu / Dr. Florina Pinte / Dr. Bogdan Marcel

Echipa MSL The Practice: Monica Jitariuc / Anca Gheorghe / Oana-Andreea Logigan / Mara Balaban

 

 

SILVER

Work: KFC - Studycoin

Client: KFC

Brand: KFC

Author: MRM // McCann

Other credits: McCann Worldgroup România, UM România, Golin

The Team: MRM & McCann: Catalin Dobre / Costin Bogdan / Ioana Filip / Simona Suman / Roxana Nita / Adina Stanescu / Laura Belc / Madalina Pop / Raluca Berceanu / Cristina Airinei / Andrei Balan

UM: Dana Ochesel / Cristian Ene / Alina Vasile

Golin: Claudia Bodnar / Ion Alexandra / Stoica Ana-Maria / Marina Constanda

KFC Marketing TEAM: Monica Eftimie / Monica Douglas / Andreea Boala / Alin Nenciu / Tina Cretu / Gina Zgubea / Cosmin Canteri

 

 

SILVER

Work: Samsung Live Museum

Client: Samsung România

Brand: Samsung

Author: Centrade Cheil

Other credits: MSL The Practice

The Team: Ioana Sigarteu - Corporate Communication Manager / Ioana Zamfir - Creative Director / Adina Stanescu - Head of Digital / Roxana Nita – Head of Digital / Ana-Maria Ciobotaru - Copywriter / Delia Mija – Art Director / Mihaela Dumitrescu - AV producer / Monica Garbur - AV producer / Gabriela Nanu - Digital Business Leader / Maria Toma - Social Media Coordinator / Alina Mocanu - Account Manager / Florin Ionescu - Strategic Planner

 

 

 

 

 

Nominee:

Work: 4Geography

Client: Orange România

Brand: Orange

Author: Publicis România

The Team: Publicis: Jorg Riommi / Silviu Nedelschi / Romulus Petcan / Mihnea Gheorghita / Cristian Anton / Stefan Manole / Daniel Raicea / Alina Vija / Marius Farcasanu / Oana Popescu / Camelia Efrimov

Orange România: Mirela Bosoi / Crina Chiru

 

 

Nominee:

Work: Doodle Mats

Client: Renault România

Brand: Renault

Author: Publicis România

The Team: Publicis: Jörg Riommi / Dan Frinculescu / Romulus Petcan / Adrian Iota / Viorica Pintilie / Irina Gutan / Sherin Arabo / Constantin Bunica / Catalin Albu / Gabriel Macovei / Miruna Baias / Alexandra Stoica / Camelia Efrimov

Studioset: Germain Kanda / Tom Vaida

 

 

2.4.          GAMIFICATION

 

GOLD

Work: KFC - Studycoin

Client: KFC

Brand: KFC

Author: MRM // McCann

Other credits: McCann Worldgroup România, UM România, Golin

The Team: MRM & McCann: Catalin Dobre / Costin Bogdan / Ioana Filip / Simona Suman / Roxana Ni?a / Adina Stanescu / Laura Belc / Madalina Pop / Raluca Berceanu / Cristina Airinei / Andrei Balan

UM: Dana Ochesel / Cristian Ene / Alina Vasile

Golin: Claudia Bodnar / Ion Alexandra / Stoica Ana-Maria / Marina Constanda

KFC Marketing TEAM: Monica Eftimie / Monica Douglas / Andreea Boala / Alin Nenciu / Tina Cretu / Gina Zgubea / Cosmin Canteri

 

 

SILVER

Work: Doodle Mats

Client: Renault România

Brand: Renault

Author: Publicis România

The Team: Publicis: Jörg Riommi / Dan Frinculescu / Romulus Petcan / Adrian Iota / Viorica Pintilie / Irina Gutan / Sherin Arabo / Constantin Bunica / Catalin Albu / Gabriel Macovei / Miruna Baias / Alexandra Stoica / Camelia Efrimov

Studioset: Germain Kanda / Tom Vaida

 

 

Category 3: Interactive Campaigns

 

3.1.          Digital component of an integrated campaign

 

Digital Component: FMCG – Drinks

GOLD

Work: Coca-Cola - Inna cans musical album

Client: Coca-Cola

Brand: Coca-Cola

Author: MRM // McCann

Other credits: McCann Worldgroup România, UM România, McCann PR

The TeamMRM & McCann: Simona Suman / Jonay Sosa / Lia Bira / Irina Popp / Adina Ciocan / Iulia Boloca / Andreea Sofrone / Rocsana Marin / Vlad Camanaru / Amalia Jakab / Madalina Patachia / Alexandra Visan

UM: Victor Croitoru / Sandina Crisarcu / Dana Chitrusca / Oana Grigore / Cristi Ene / Andreea Gavrilescu

McCann PR: Lavinia Chican / Maria Iordache /

Coca-Cola Marketing team: Miruna Smeureanu / Iuliana Nedelcu / Corina Rijnita / Alexandra Caraulani / Andreea Cotet

 

Digital Component: FMCG – Non food

SILVER

Work: PAMPERS - “Good night, worries” Lullaby

Client: P&G

Brand: PAMPERS

Author: Leo Burnett Bucharest

Other credits: Graffiti PR, Mediacom

The Team: Leo Burnett: Irina Becher / Alexandra Stan / Diana Caragea / Andreia Anghel / Corina Bratu

 

Digital Component: Services

GOLD

Work: Tomorrow’s Technology

Client: Sistemul Medical MedLife

Brand: MedLife

Author: MSL The Practice

Other credits: DIUD, O-Video, CINETic, Jazz Communication

The Team: Echipa Medlife: Simona Iliescu / Ina Badarau / Diana Grosu / Alis Lupu / Alexandru Vladu / Andreea Laca / Mariana Ursoi

Medicii MedLife implicati in campanie: Dr. Dan Suiaga / Dr. Caliopia Gavril / Dr. Alexandrina Tatu / Dr. Florina Pinte / Dr. Bogdan Marcel

Echipa MSL The Practice: Monica Jitariuc / Oana Bulexa / Ana Oae / Oana-Andreea Logigan / Mara Balaban

 

SILVER

Work: 4Geography

 Client: Orange România

 Brand: Orange

Author: Publicis România

The Team: Publicis: Jorg Riommi / Silviu Nedelschi / Romulus Petcan / Mihnea Gheorghi?a / Cristian Anton / Stefan Manole / Daniel Raicea / Alina Vija / Marius Farcasanu / Oana Popescu / Camelia Efrimov

Orange România: Mirela Bosoi / Crina Chiru

 

Nominee:

Work: Vodafone Istori@

Client: Vodafone România

Brand: Vodafone

Author: FCB Bucharest

The Team: FCB Bucharest: Claudiu Dobrita / Bogdan Moraru / Radu Constantinescu / Arpad Fekete / Andrei Mihailescu / Sorin Tofan / Florin Ciobanu / Bogdan Ionita / Sorina Borcescu / Oana Mita / Alexandra Pop / Gabriela Suciu

 

Digital Component: Retail

SILVER

Work: Replate Waste

Client: Pizza Hut

Brand: Pizza Hut

Author: MullenLowe Bucharest

Other credits: MullenLowe Profero, Golin

The Team: Pizza Hut: Cristina Porumbel / Ionela Vacaru / Monica Eftimie / Claudia Porojan / Tina Cretu

MullenLowe: Silviu Antohe / Mihai Costache / Eugen Suman / Radu Nantu / Andra Panaitescu / Alexandra Todirica

Golin:  Roxana Diba / Marina Constanda / Bianca Cenusescu / Diana Pralea

 

 

Nominee:

Work: My Flag (Steagul meu)

Client: OMV Petrom Marketing

Brand: Petrom

Author: Cohn & Jansen JWT

Other credits: Atelieru de Internet, Blue 449

The Team: Cohn & Jansen JWT: Roxana Cristea / Daniel Moisa / Alex Negoescu / Andrei Cohn / Mihaela Craciunescu / Stefan Chiritescu / Luciana Bodolan / Raluca Diaconu / Ilinca Dumitrescu / Andreea Mateescu / Miriam Ivanescu / Virgil Ghelmeci / Cristian Dobre

Petrom: Iulian Ducuta / Andreia Tudor

Atelieru De Internet: Alex Dumitrescu / Vlad Paun

 

 

Digital Component: Social campaigns, political and awareness messages

GOLD

Work: Take a Seat #togetherformagichome

 Client: Magic Camp

 Brand: MagicHome

Author: Jazz Communication

Other credits: Rogalski Damaschin PR

The Team: Jazz Communication: Vali Suciu / Andreea Ghenoiu / Miruna Dumitrescu / Alina Varlanuta / Irina Pencea / Alecsandra Roman / Raluca Matei / Roxana Cozaru

Rogalski Damaschin PR: Dorian Ilie, Eliza Rogalski, Alina Damaschin

 

 

 

 

GRAND PRIX INTERACTIVE CAMPAIGNS

DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN

 

Work: Take a Seat #togetherformagichome

 Client: Magic Camp

 Brand: MagicHome

Author: Jazz Communication

Other credits: Rogalski Damaschin PR

The Team: Jazz Communication: Vali Suciu / Andreea Ghenoiu / Miruna Dumitrescu / Alina Varlanuta / Irina Pencea / Alecsandra Roman / Raluca Matei / Roxana Cozaru

 

 

3.2.          Full Digital Campaign

 

Full Digital: FMCG - Drinks

SILVER

Work: Ursus Epic Delivery

Client: Ursus Breweries

Brand: Ursus

Author: Kubis Interactive

Other credits: Media Investment, Rainbow

The Team: Digital – Kubis Interactive: Laura Nedelschi / Stefan Chiritescu / Alina Radut / Anca Stirbacu / Ioana Enache / Ioana Negrea / Cristina Schitco / Ina Danila / Stefania Bercu / Sebastian Lüba / Sebastian Popa / Tudor Sava

Ursus Breweries: Victor Teiosanu / Vanda Clain / Anca Calugaritoiu / Vlad Ifrim

 

Full Digital: FMCG - Non food

Nominee:

Work: Time together - 8ffline March

Client: Avon Cosmetics România

Brand: Avon

Author: Jazz Communication

The Team: Jazz Communication: Valentin Suciu / Andreea Ghenoiu / Alina Varlanuta / Alecsandra Roman / Roxana Cozaru / Georgiana Rotaru / Alexandra Coanca

 

Full Digital: Services

Nominee:

Work: Telekom UNLIMITED SUMMER PLAYLIST

Client: Telekom România

Brand: Telekom

Author: Leo Burnett Bucharest

Other credits: Media Investment

The Team: Leo Burnett: Maria Ilea / Mihai Lucanu / Corina Bratu / Alin Marghidanu / Andreas Aron / Roxana Jitaru / Maria Zvinca / Alex Zlavog

 

Full Digital: Retail

GOLD

Work: KFC - Social Me

Client: KFC

Brand: KFC

Author: MRM // McCann

Other credits: McCann Worldgroup România, UM România, Golin

The Team: MRM & McCann: Catalin Dobre / Costin Bogdan / Simona Suman / Ion Cojocaru  / Corina Ionita / Mihai Vasile / Ionela Buta / Raluca Berceanu / Oana Grasu / Cristina Airinei / Ruxandra Florescu / Carmen Marin / Diana Patriche / Stefan Iuliana / Corina Nica

UM: Dana Ochesel / Cristian Ene / Alina Vasile

Golin: Claudia Bodnar / Ion Alexandra / Stoica Ana-Maria / Roxana Diba / Pralea Diana

KFC Marketing: Monica Eftimie / Monica Douglas / Andreea Boala / Alin Nenciu / Tina Cre
?tu / Gina Zgubea / Cosmin Canteri

 

SILVER

Work: KFC – Studycoin

Client: KFC

Brand: KFC

Author: MRM // McCann

Other credits: McCann Worldgroup România, UM România, Golin

The Team: MRM & McCann: Catalin Dobre / Costin Bogdan / Ioana Filip / Simona Suman / Roxana Nita / Adina Stanescu / Laura Belc / Madalina Pop / Raluca Berceanu / Cristina Airinei / Andrei Balan

UM: Dana Ochesel / Cristian Ene / Alina Vasile

Golin: Claudia Bodnar / Ion Alexandra / Stoica Ana-Maria / Marina Constanda

KFC Marketing TEAM: Monica Eftimie / Monica Douglas / Andreea Boala / Alin Nenciu / Tina Cretu / Gina Zgubea / Cosmin Canteri

 

 

Nominee:

Work: Lidl’s 2Million+ Department

Client: Lidl România

Brand: Lidl

Author: Jazz Communication

Other credits: Golin

The Team: Jazz Communication: Andrei Antal / Alina Varlanuta / Vali Suciu / Andreea Calarasu / Irina Pencea / Emi Chitu / Alexandra Vestineanu

Lidl România: Cristina Hanganu / Maria Parvuleasa / Ioana Dumitrescu / Teodora Toma

 

 

Full Digital: Social campaigns, political and awareness messages

SILVER

Work: Be like a mother

Client: Brewers of Romania Association

Brand: Brewers of Romania Association

Author: WOPA

The Team: WOPA: Ileana Serban-Parau / Theodor Sandu / Andrei Deleanu / Mihai Gheorghiu / Robert Neacsu / Silvia Avramescu / Mihaela Giurca / Sandra Bucur / Loredana Paraschiv

 

SILVER

Work: Log Out of Hate

Client: Bitdefender

Brand: Bitdefender

Author: Tribal Worldwide România

Other credits: Galeriu & Partners

The Team: Bitdefender: Viorica Schipor / Cristina Andrei / Razvan Muresan

Tribal Worldwide: Cristina Barhan / Ema Ciceu / Cora Diaconescu / Arnold Vieriu / Adina Militaru / Raluca Ilie / Octavian Aftanasa / Antonia Marcu / Laura Ionescu / Radu Olteanu / Matei Vasiliu / Andrei Soare / Roxana Memetea / Alina Galeriu / Luiza Cernica / Ioana Duca

 

Nominee:

Work: Doodle Mats

Client: Renault România

Brand: Renault

Author: Publicis România

The Team: Publicis: Jörg Riommi / Dan Frinculescu / Romulus Petcan / Adrian Iota / Viorica Pintilie / Irina Gutan / Sherin Arabo / Constantin Bunica / Catalin Albu / Gabriel Macovei / Miruna Baias / Alexandra Stoica  / Adrian Iota / Camelia Efrimov

Studioset: Germain Kanda / Tom Vaida

 

 

Nominee:

Work: Telekom Vloggers’ SWAP

Client: Telekom România

Brand: Telekom

Author: Leo Burnett Bucharest

Other credits: Media Investment

The Team: Leo Burnett: Maria Ilea / Laura Moisa / Mihai Lucanu / Alin Marghidanu / Andreas Aron / Alin Badiu / Victor Stroe / Corina Bratu / Maria Zvinca / Sorin Deleanu

 

 

 

SPECIAL AWARD - BEST USE OF TECHNOLOGY

Work: Tomorrow’s Technology

Client: Sistemul Medical MedLife

Brand: MedLife

Author: MSL The Practice

Other credits: DIUD, O-Video, CINETic, Jazz Communication

The Team: Echipa Medlife: Simona Iliescu / Ina Badarau / Diana Grosu / Alis Lupu / Alexandru Vladu / Andreea Laca / Mariana Ursoi

Medicii MedLife implicati in campanie: Dr. Dan Suiaga / Dr. Caliopia Gavril / Dr. Alexandrina Tatu / Dr. Florina Pinte / Dr. Bogdan Marcel

Echipa MSL The Practice: Monica Jitariuc / Oana Bulexa / Ana Oae / Oana-Andreea Logigan / Mara Balaban

 

 

 

SPECIAL AWARD – Winner YouTube Ads Leaderboard

Work: Vodafone Smart Family – Probam filtre

Client: Vodafone

Brand: Vodafone

Author: McCann Worldgroup România, WaveMaker

 

SPECIAL AWARD – YouTube Ads Leaderboard | People's Choice

Work: JobZZ.ro – Mecanicii

Client: JobZZ.ro

Brand: JobZZ.ro

Author: 23 Communication Ideas

 

SPECIAL AWARD - for Innovation in Digital Outdoor

Work: The perfect draft

Client: Ursus Breweries

Brand: Pilsner Urquell

Author: Kubis Interactive

The Team: Kubis Interactive: Laura Nedelschi / Stefan Chiritescu / Maria Teodorof / Andrei Bilan / Talida Cristea / Ada Gheorghiu / Codruta Arbore / Adriana Dinu / Ionut Avadanei / Alina Ivan / Vlad Iosipescu / Ioana Zvac / Sebastian Popa / Dani Ivan / Sergiu Badic

Ursus Breweries: Cristina Gherman / Georgiana Bercu / Michal Skoda / Victor Popa / Adriana Negrea / Mirela Vasile

 

SPECIAL AWARD - for Innovation in Digital Outdoor

Work: One Night Gallery + Artivive - Augmented Reality Art

Client: One Night Gallery

Brand: One Night Gallery

Author: One Night Gallery

 

SPECIAL AWARD - for Innovation in Digital Outdoor

Work: Heineken 0.0

Client: Heineken

Brand: Heineken 0.0

Author: Starcom, Momentum, Tribal Worldwide

 

SPECIAL AWARD – Traiasca Capra Vecinului de la GMP si Webstyler

Work: Take a Seat #togetherformagichome

Client: Magic Camp

Brand: MagicHome

Author: Jazz Communication

The Team: Jazz Communication: Vali Suciu / Andreea Ghenoiu / Miruna Dumitrescu / Alina Varlanuta / Irina Pencea / Alecsandra Roman / Raluca Matei / Roxana Cozaru

 

 

DIGITAL CLIENT OF THE YEAR: KFC

AGENCY OF THE YEAR: MRM // MCCANN

 

 

 

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