Rules

Internetics 2017 Rules


The Rules are set by The Institute, the founder and organizer of the competition. If you have any questions please teodora.calin [at] institute.ro.

Chapter I. Description
Chapter II. Eligibility
Chapter III. Rights and obligations
Chapter IV. How to Enter
Chapter V. Copyright
Chapter VI. Deadlines
Chapter VII. Entry Fees
Chapter VIII. Jury
Chapter IX. Awards



Chapter I. Description

Art.1.
Internetics awards the best online strategies and communication ideas that developed into online websites, tools or campaigns. Internetics is the first branding, marketing and online advertising competition in Romania. The festival reaches this year its 17th edition.
Art.2. Internetics can receive entries into 7 main categories: Culture, Communities, Web, Social Media, Mobile, Digital Brand Experience & Interactive Campaigns.


Chapter II. Eligibility

Participants eligibility

Art.3. Any Romanian company or agency that created the work / the campaign can enter the competition. The works can be submitted by online agencies, full-service agencies, PR agencies, media agencies and others, with the approval of all parties or by the clients themselves, who developed and implemented the creative ideas with online in-house departments. To present an accurate image of the online advertising market, we encourage agencies to submit works for which they are responsible for the main creative idea, not only for the implementantion process, with credits to all the other involved agencies or entities.
Art.4. The organizers do not request documents proving the approval of all the involved entitites in the entry form; still, participants must inform and take consent from all involved parties and take full responsibility of the submitted entries. The participants should credit all companies and agencies involved in the submitted works.

Entries eligibility

Art.5. Entries must be created by Romanian and Romania registered companies, agencies or NGOs and for the Romanian market.
Art.7. Participants can enter works in all categories and in one or more sections, depending on the category. For the „Culture” , „Web Platforms – Craft”, „Social Media” and "Mobile" categories, participants can submit a work in more than one section, only if it fits. For the „Communities”, „Web Platforms” and „Interactive Campaigns” categories, participants must choose one section to enter, that best fits their work. For the „Interactive Campaigns” category, participants must choose one sub-category; plus, the chosen section must represents the brand and its main activity, not the specifics of the campaign (e.g: a campaign for a beer brand must be submitted in the „FMCG – Drinks” section, no matter the subject of the campaign). For campaigns developed as a collaboration between two brands from different areas, the Participant can choose the sub-category that best fits its entry, from the two main activities of the involved brands. An entry can be submitted in 5 sections at maximum (an entry meaning a campaign or different components of the same campaign).


The form must be filled in separately and the content must be adapted according to each section, to best explain the work.


Art.8. The Organizers can decline an entry is it isn’t considered eligible, after discussing the reasons with the participant.
Art.9. Each entry is paid for separately. 
Art.10.  To enter the Internetics competition, your work must have run between 19th of October 2016 and 16th of October 2017. You can enter a work introduced on the market earlier or that ends after the mentioned period, but having a minimum of two thirds within the eligible period and showing results for the same eligible period. For websites and digital platforms no longer active, the participants must show to the judges, in the entry form, the online version, in the form in which it ran in the eligible period (19th of October 2016 – 16th of October 2017). Keep in mind that a winning entry is an entry that can provide results, so please read all the criteria before entering, to be sure you have all the information needed for the judging stage.


Entries that are not eligible

Art.11. Organizers will not accept entries that contain illegal, abusive, obscene or threatening content or sexually / racially abusive content.
Art.12. Organizers will not accept entries that are not created in Romania, by Romanian companies or adapted versions of international campaigns.
Art.13. Organizers will not accept entries that are not fully functional (e.g.: websites or applications with pages / sections under construction or malfunctioning).
Art.14. Organizers will not accept entries if the participant did not pay the entry fee until October 18th 2017 October 25th 2017, 6 p.m. 

Chapter III. Rights and obligations


Art.15.
Participants have the following rights:

a) to submit an entry into more categories or sections;
b) to be informed about the entry fees and entry requirements;
c) to use the "Participant" / "Nominee" / "Winner" title in order to promote themselves.


Art.16. Participants have the following obligations:

a) to fully respect the competition Rules;
b) to fill in the entry form in English; still, the creative reel must be presented in the original language, as it appeared online;
c) to pay the entry fees by October 18th 2017 October 25th 2017, 6 p.m. by respecting the payment rules;
d) to provide current and real data in the entry form; to use as sources for the data trafic.ro, Google/Facebook Analytics, SATI or other third party entities; to give specific KPIs depending on the section;
e) to provide the organizers with the entry details to be published on the website – for this, the participant should double check all information filled in the entry form, hence www.internetics.ro will publish the data exactly as it is written in the form. Also, the information will be used for credits in the communication process pre and post event;
f) not to mention the entrant name on the entry materials (exceptions:  if the name is a signature on the website and cannot be removed or the entry is a self-promo material).
g) in addition to the entry form for each submitted work, the participant will be required to send a presentation movie for the Internetics Awarding Gala 2017 on a CD/DVD or using a transfer website (e.g.: wetransfer.com), no later than November 20th (1 minute long, only mov format is accepted). The Participants take full responsibility for all copyright issues.

Organizers can refuse an entry, should any of the above not be respected.

Art.17. Other reasons for disqualification:

a) modifying or adapting the content during the entries or judging period;
b) a work that has been copied and the Organizer has evidence to support this.


Chapter IV. How to Enter

Art.18. Participants can enter the competition by filling in an entry form on this website after creating an account, between September 21st and October 16th 2017 October 23rd 2017, 6 p.m. .
Art.19. Organizers will thoroughly check all entry forms within 2 days after the closing date for the entries and will send them back to the Participants to be corrected, should the entry have any problems or missing data.
Art.20. For an entry to be validated, participants must pay the entry fee by October 18th 2017  October 25th 2017, 6 p.m.. The payment is made via bank transfer (one payment for all submitted works). The Organizer will contact the Participant for all details regarding the payment.

Internetics 2017 categories and sections:

1.CULTURE

Viral Video
Viral Non-Video
Online Branded Content
Online Advertising Games

2. COMMUNITIES
Brand Associated Communities
Brand Built Communities

3. WEB

WEB PLATFORMS
Websites
Microsites
Brand Blogs

WEB PLATFORMS – CRAFT
Best Website Design
Best Website Content

4. SOCIAL MEDIA
Social Media Pages
Social Media Apps
Social Media Special Mechanics
Online PR Special Projects

5. MOBILE
Mobile Apps
Mobile Websites
Mobile Campaigns

6. DIGITAL BRAND EXPERIENCE

7. INTERACTIVE CAMPAIGNS

• Digital component of an integrated campaign
• Full Digital Campaign

FMCG – Food
FMCG – Drinks
FMCG –Non-Food
Services
Durables
Art, Culture, Media and Entertainment
Social campaigns, political and awareness messages
Others


Chapter V. Copyright

Art.21.
Entries materials and descriptions will remain property of the organizers.
Art.22. Organizers reserve the right to use Participants' names, entry names, public case-studies or other public materials in order to promote the competition. The movies galas will be used after the gala for the Internetics Facebook & YouTube accounts, in order to promote the winning works.
Art.23. Organizers take no responsibility for the entries, should these contain any copyright infringing materials. Participants take full responsibility for all the materials, including the gala movie (sent to the organizers separately from the rest of the entry).


Chapter VI. Deadlines

Art.24. The deadline for entering your works is October 16th 2017 October 23rd 2017, 6 p.m. and for the payment: October 18th 2017  October 25th 2017, 6 p.m.. Organizers can extend the entry & payment deadline.
Art.25.  Participants must call / write the organizers if they receive no payment forms or entry confirmation.


Chapter VII. Entry Fees

Art.26. The entry fee is 300 euro, plus VAT for the INTERACTIVE CAMPAIGNS category and 250 euro, plus VAT for the CULTURE, COMMUNITIES, WEB, SOCIAL MEDIA, MOBILE & DIGITAL BRAND EXPERIENCE categories. The payment is made via bank transfer; all the details for the payment will be send by the Organizers after the entrant submits all cases.
Art.27. Participants must pay a different fee for every entry, but all entries should be paid with a single payment / invoice.

Chapter VIII. Jury

Art.28.
The Jury is made up of the best online marketing professionals.
Art.29. Judging is made online and offline in October – November 2017.
Art.30. The Jury can move an entry in a different category or they can remove an entry if it does not respect the entry rules. There will be no refunds for disqualified entries or withdrawals after the closing date.


Chapter IX. Awards

Art. 31. The Jury will choose the winners and nominees for all the categories and sections. The trophies are as follows: for each section in the CULTURE, COMMUNITIES, WEB, SOCIAL MEDIA, MOBILE & DIGITAL BRAND EXPERIENCE there will be a Gold and a Silver; in the INTERACTIVE CAMPAIGN category (for each in Digital component of an integrated campaign and Full Digital Campaign) there will be a Winner for each section and then a Gold & Silver trophy for the entire sub-category: a Gold and a Silver for Digital component of an integrated campaign & a Gold and a Silver for Full Digital Campaign.

The Jury can choose not to award any trophy in certain sections / categories or to award more than one trophy per section/category.

Art.32. Distinctions:

The agency with the most points gathered in the competition receives the Agency of the Year distinction.

Points are as follows:


-    each nominee in CULTURE, COMMUNITIES, WEB, SOCIAL MEDIA, MOBILE, DIGITAL BRAND EXPERIENCE gets 2 points;
-    for each SILVER in any section from CULTURE, COMMUNITIES, WEB, SOCIAL MEDIA, MOBILE, DIGITAL BRAND EXPERIENCE the participant gets 8 points;
-    for each GOLD in any section from CULTURE, COMMUNITIES, WEB, SOCIAL MEDIA, MOBILE, DIGITAL BRAND EXPERIENCE the participant gets 10 points;
-    if an agency gets an award in one section in CULTURE, COMMUNITIES, WEB, SOCIAL MEDIA, MOBILE, DIGITAL BRAND EXPERIENCE, it will receive the points assigned for the Silver or Gold award, without the 2 points for the nominee in the same section;


-    each nominee in INTERACTIVE CAMPAIGNS category (with the 2 sub-categories: Digital component of an integrated campaign & Full Digital Campaign) will receive 3 points;
-    each WINNER SECTION in the INTERACTIVE CAMPAIGNS category will receive 10 points;
-    for each SILVER in the Digital component of an integrated campaign or Full Digital Campaign sub-categories the participant will receive 12 points;
-    for each GOLD in the Digital component of an integrated campaign or Full Digital Campaign sub-categories the participant will receive 15 points;
-    if an agency gets a Silver or Gold in one of the 2 sub-categories (Digital component of an integrated campaign or Full Digital Campaign), it will receive the points assigned for this trophy, without the 10 points for the WINNER SECTION or the 3 points for the nominee;

In the case of a tie between the total number of points won by Agencies, the winner will be determined in accordance with the followings:


- the agency with the highest number of Gold & Silver trophies obtained in the INTERACTIVE CAMPAIGN category is the winner. If there is still a tie, then:
- the agency with the highest number of points obtained in the INTERACTIVE CAMPAIGN category (winner section, silver /gold for a sub-category & nominees) is the winner. If there is still a tie, then:
- the agency with the highest overall number of Gold & Silver trophies is the winner. If there is still a tie between Agencies, then:
- the agency with the highest number of highest ranking trophies (Gold or Silver - if no Gold is awarded) is the winner.

Points go to the entity that submitted and paid for the entry and not to other credited agencies from the competition.

e.g.: if an agency wins with a work, it will receive the assigned points for that award. If the same agency is credited by another participant as second agency and this participant also wins, the credited agency will not receive extra points, only the participant who submitted the work.

All nominees and winners will be announced during the Internetics Awarding Gala 2017. No lists will be made public before the gala.

 

Other distinctions:

Best Use of Technology (the campaign that uses technology in an innovative way)
Most Creative Client of the Year (the company with the most creative online presence)

! The distinctions are separate awards chosen by the jury in the judging session, no submission is required.

! The Jury/organizers can choose not to offer a distinction, if no participant is considered suitable.

! The Jury / organizers can choose to offer other special distinction, depending on the entries.