Brand builder with a constant interest in digital storytelling and emerging technologies. Bogdan believes brand growth will be inspired by data and technology and last in time through empathy. During his experience in FMCG, e-commerce & internet companies, he has initiated and led game changing projects that brought both user experience and business growth. In a world where consumers will continue to favor targeted communications and products, the key ability he is building on is creating personalized content and shopping services economically viable.