Brand builder with a constant interest in digital storytelling and emerging technologies. Bogdan believes brand growth will be inspired by data and technology and last in time through empathy. During his experience in Media, FMCG, e-commerce & internet companies, he has initiated and led game changing projects that brought both user experience and business growth. In a world where consumers will continue to favor targeted communications and products, the key ability he is building on is creating personalized content and shopping services economically viable.