Born in communist Romania, in 1973. After many years of study, mainly Philosophy, at the University of Bucharest and University of Paris, he took his first real job, as a “fille au pair” in the XVI-th arrondissement. A stint as tour guide for the People’s Palace in Bucharest followed. Then, in 1995, he joined a new-born activity in Romania: advertising. First as a junior wordsmith, then as copywriter and creative director. Agencies: BBDO, McCann Erickson, Saatchi & Saatchi, Lowe, Starlink/Bigger. In recent years he started to shift focus from classic advertising to creative event production, as Creative Director of 360 Revolution, the company behind iMapp Bucharest, Spotlight Festival and many other events.