Communicator with a strong belief in building sustainable businesses. She began her career more than 20 years ago and has broad experience across all areas of the industry: overall strategy, media relations, internal communications, CSR, BTL, etc. as well as union relations in the business sector. Her portfolio includes positions such as Director of Corporate Communication at CONNEX, Director of Communication for Michelin Romania & Balkans, Head of Communication for media groups such as Intact Media Group and Media Pro Group, as well as extensive agency experience. Currently, Cristina is the Director of Communication & CSR for Lidl Romania.

Her motto in business and life: Make your own mistakes, but don't make them twice.