Dan Petre has a PhD in Sociology and is a renowned expert in communication sciences. He is active both in the business field, as Partner within D&D Research and also in the academia, as Lecturer within the Communication and Public Relations University in Bucharest (SNSPA). Dan is also one of the board members of IAA Romania (International Advertising Association). After 20 years of activity, he has an extensive knowledge of the Romanian Marcomm industry and is an acknowledged speaker in marketing and research events. He is also the author and co-author of several volumes regarding advertising and consumers psychology.