Judging Facilitator: Alina Cătălina Bănuleasa
Lead UX Designer for FIFA @EA Sports & Co-founder Design Thinking Society

Alina has an extensive experience in User Experience and Design Thinking. She’s currently leads the UX team in Bucharest in charge of creating the best experiences for the world’s famous football game, FIFA. She recently co-founded the Design Thinking Society with, what she proudly says, other 3 of the best makers in Romania, on their way to make some changes around design in Romania. For 2 years, she was the person behind the experience of ING Bank’s internet banking and she also coordinated innovative digital campaigns for 3 years, making ING one of the most loved Romanian brands in social media. Alina is also a UX trainer, mentor and advocate of design thinking approach. She is a certified Google Developer UX expert and invest effort and time in developing and supporting the tech communities. She’s driven and curious.