Even though she graduated from the Faculty of Finance and Banking and she has a master's degree in International Affairs at the Academy of Economic Studies from Bucharest, Anda Lazăr has built, for 11 years at Leo Burnett, a career in marketing and communication for some of the strongest brands on the market: P&G, Petrom, Bergenbier, Avon, Samsung, Dacia, Philip Morris, Praktiker, BRD, Alka, Elefant.ro, Abbott. Many of the projects coordinated by her have been awarded at local and international festivals of advertising and efficiency in communication. Her expertise in advertising is extremely diverse, covering a whole field of ATL, BTL, PR, online and mobile projects. Since May 2015, Anda joined the UniCredit team as Brand Manager and is responsible for the extern and intern marketing communication relating to corporate and bank's branding.