With a marketing foundation built in Unilever and Coca-Cola, I went on to contribute to the growth of marketing systems in multinational and mainly, entrepreneurial companies: 30+ B2C and B2B brands, 9+ industries, working with teams across 18 countries. Along the way I launched five brands and pioneered SaaS and digital initiatives. I have consistently advocated for execution grounded in strategy, for brand equity as a long-term investment and for the brief as an essential tool of our profession. My interest is in marketing earning its right place in building long-lasting businesses.