Laura Mihăilă Andrei
Director Marketing, Comunicare si CX, Raiffeisen Bank

Laura is an Economist and a Political Science Analyst, dabbling in the world of finance and organizational development before focusing on the dynamic pastures of marketing. Starting with brand management, moving next into brand advertising and design, followed by strategic marketing and planning as well as creating commercial positioning plans. During her 18-year career, her cross-discipline skills in through-the-line advertising and marketing, both nationally and internationally, span a wide cross-price ladder of blue-chip brands like Timișoreana, Ursus, Peroni, BCR or Kozel. In recent years, she is a consultant and trainer in strategic marketing, helping clients uncover their organization's needs for strategic communication. Laura is currently Director of Marketing, Communication & CX at Raiffeisen Bank