Laura Mihăilă Andrei
Head of Marketing, Communication & CX, Raiffeisen Bank

Laura is an Economist and a Political Science Analyst, dabbling in the world of finance and organizational development before focusing on the dynamic pastures of marketing. Starting with brand management, moving next into brand advertising and design, followed by strategic marketing and planning as well as creating commercial positioning plans. During her 13-year career, her cross-discipline skills in through-the-line advertising and marketing, span a wide cross-price ladder of blue-chip brands like Timișoreana, Ursus, or Peroni. In recent years, she has gained experience as a consultant in strategic marketing, helping clients uncover their organization's needs for strategic communication and heading a worldwide FMCG brand, Kozel, across 40 countries. Laura is currently Head of Marketing, Communication & CX at Raiffeisen Bank