Lucia Antal
Head Research & Development, Pro TV
With an experience of over 25 years in media (mainly television), Lucia Antal is responsible for audience research & insights, advertising research insights, supporting programming strategy, supervising of media planning, and last, but not least discovering and developing new projects for PRO TV. She is also the President of ARMA (Romanian Asociation for Audience Measurement) and she is a member of the IAA Board – Romanian Chapter.