Adriana Simionescu
Senior Researcher, Market Effectiveness, Gfk

With more than 10 years background in research and in GfK particularly, Adriana is a leading senior in the brand & communication area, with a great experience as a Key Account for major FMCG clients. She gathered a vast experience in the last years from designing and implementing high complexity projects, covering multiple countries and categories on brand and ad trackers, as well as from measuring media campaign efficiency on different communication channels.