Adriana was introduced to market research over 18 years ago and has remained deeply committed to the field ever since. Driven by her enthusiasm, deep-rooted curiosity, and adaptability, she also became a Design Thinking facilitator, a role that has transformed her approach to research. By integrating Design Thinking principles with both qualitative and quantitative research methods, Adriana develops complex programs that provide actionable insights and foster innovative, customer-focused strategies.