Adriana was introduced to marketing research over 15 years ago and has remained deeply committed to the field ever since, becoming a leading senior in the brand & communication area. Driven by her enthusiasm, deep-rooted curiosity, and adaptability, she also became a Design Thinking facilitator after joining Exact Business Solutions five years ago, a role that has transformed her approach to research. By integrating Design Thinking principles with both qualitative and quantitative research methods, Adriana develops complex programs that provide actionable insights and foster innovative, customer-focused strategies.