Nicoleta Mih─âilescu
Marketing Manager Baby Care South East Europe, Procter & Gamble

Currently Marketing Manager Baby Care South East Europe at Procter & Gamble, Nicoleta is a senior marketing professional with 15 years international experience, leading through her career integrated marketing and commercial strategies for more than 10 brands. In addition to brand management roles, Nicoleta led Global Marketing for Discounter and Pharmacy channels (P&G headquarters Geneva), led geographical expansion of Vicks portfolio in Poland and Russia and co-ordinated P&G eBusiness strategy and action plan for Romania. Nicoleta key area of expertise sits with Integrated Brand Business Model - portfolio design and product positioning, holistic brand communication and commercial go-to-market. In the past 3 years, Nicoleta has led multiple digital based projects - from eCommerce and Digital shopper funnel to Pampers “digital mother journey” and Social Media Marketing and Advocacy.