Nicoleta Mih─âilescu
Senior Marketing Director South East Europe, Procter & Gamble

Currently Senior Marketing Director Commercial Operations and Analytics and Insights for Procter & Gamble South East Europe, Nicoleta is a senior marketing professional with 15 years+ international experience, leading through her career integrated marketing and commercial strategies for more than 15 brands in 20 markets. In addition to Brand Management roles, Nicoleta led Global Marketing for Discounter and Pharmacy channel (P&G headquarters Geneva), led geographical expansion of Vicks portfolio in Poland and Russia and co-ordinated P&G eBusiness strategy and action plan for Romania. Nicoleta’s key areas of expertise are Integrated Brand Business Model (product & portfolio design, equity strategy, holistic brand communication and commercial go-to-market) and Business Analytics (consumer insights and data analytics brought to action).