Gabriela Luca joined Carrefour Romania more than four years ago as Insight & Research Marketing Manager. Together with her team, Gabriela decodes consumer behavior and transforms it into meaningful insights, which become the fuel for innovative and memorable campaigns. Gabriela not only analyzes the data, but also brings it to life at major industry events, whether as a speaker on stage or lending her expertise as a judge in prestigious competitions. She is always at the exciting crossroad of data, insights, strategy and creativity.