Anca Roman has been in the marketing department of FrieslandCampina Romania as Communication Manager for the past seven years. She has joined the company ten years ago, previously holding the position of Marketing Manager DBB. Anca Roman has over 20 years of experience in international companies, working for brands such as Lay’s, Krax, Star, Bref, Clin, Tom&Jerry, Scooby Doo, Looney Tunes (Warner Bros, consumer products department). At the moment, she is in charge of coordinating the PR strategy for Napolact and she is part of the team which, as a result of following their long-term vision, developed strategies that more than tripled sales and led to establishing Napolact as an authentic Romanian brand, a leader in the dairy industry and a landmark FMCG brand. In 2015, Napolact had, once again, made its mark, increasing the consumption of ecological dairy products through the launch of the first fully eco range, Napolact BIO.