Andra Voicu
Manager Portfolio & Content Strategy, Philip Morris International

Andra progressed in various roles in consumer research and marketing within Philip Morris team. As of 2019 she is contributing to achieving the company smoke free vision managing the reduced risk products portfolio strategy. More recently she took the responsibility of IQOS brand guardian overlooking the communication strategy and content across channels, with focus on retail and BTL activations. Previous to that, Andra worked in research for Telekom and Ipsos.