Andra Voicu
Category Manager, IQOS

Andra progressed in various roles in consumer insights and marketing within Philip Morris. As of 2019 she is part of a talented and passionate team that is disrupting its industry and aims towards a smoke free Romania. In the current role she is responsible for managing the Heat not Burn category, overseeing IQOS portfolio strategy and brand building across channels. Before that, Andra worked in consumer research for Telekom and Ipsos.