Andra Voicu
Portfolio Strategy Manager, Philip Morris International
After nine years of experience in the field of market research in agencies and telecommunications and tobacco industries, I had the opportunity to contribute to new product launches for Marlboro, in the Slovenian market. Following my return to Romania, I took over the management of the entire brand portfolio in the conventional sector, contributing to streamlining all marketing activities. In 2019, I have joined a highly motivated team that promises to create a “smoke-free future”. My main responsibility is to design the portfolio strategy for the IQOS system, consumables and accessories.