With an extensive experience in the field of fin-tech marketing and corporate communication, Ioana is leading Mastercard’s campaigns leveraging the vision of a cashless world, inclusion, seamless buying experience, payments safety and interconnectivity. She joined the Mastercard team in 2005, as Marketing Manager Romania & Bulgaria, and her responsibilities later extended to the Balkans and Moldova. In 2013, she took on Customer Marketing for Europe and in 2016 she became Head of Marketing for 5 markets: Croatia, Slovenia, Israel, Hungary and Romania. Throughout time, Ioana has been at the forefront of Mastercard premieres and achievements across European markets. Starting October 1st 2019, Ioana is Head of B2B2C Marketing and Comms for Central and Eastern Europe, while also remaining in charge of Mastercard’s marketing and communication initiatives in Romania. From the current role, she is focused on designing and enhancing the local relevance of the company’s B2B and B2C services and products, via strategic and effective solutions and communication.