Lelia Mancaș
Head of Marketing and Communication, Metropolitan Life
Lelia Mancaș has twelve years of experience in marketing and communications in the complex, dynamic and challenging field of life insurance. As Head of Marketing & Communication at Metropolitan Life, Lelia Mancaș leads a successful brand through coordinating integrated marketing strategies and go-to-market communication tactics, directly impacting business growth. Aside from identifying market opportunities, creatively approaching challenges and priorities for Metropolitan Life and effective media communication, Lelia Mancaș always relies on creativity, which is vital to the success of any campaign. As maintaining brand vows and strategic positioning are of paramount importance, Lelia Mancaș is a leader focused on results, who strives to keep the core values of the brand, talking to people and for people, at the crux of all communication. The professional career of Lelia Mancaș has been filled with numerous achievements as Senior Branding & Advertising Specialist and Branding & Advertising Specialist at Metropolitan Life. Previously, Lelia Mancaș held the position of Marketing Specialist at Allianz Țiriac for five years. Lelia Mancaș graduated from the Faculty of Economics and Business Administration at Babes-Bolyai University and then earned a Master’s Degree in International Affairs at the Bucharest University of Economic Studies.