Andra Crihană
Group Brand Manager, JTI Romania
Over the past 10 years I have rounded up a solid marketing experience, especially in the tobacco industry, driving brand growth and commercial results through focused portfolio and brand strategy, innovation and communication and excellent trade and consumer activation. Currently leading Winston, JTI’s biggest brand, with a constant positive evolution. Delivering a quality digital experience for our consumers in a highly regulated industry and linking it to all other activation touchpoints to drive commercial results, has been one of the focus areas for the last years.