Camelia Petrescu is a dedicated researcher with over 20 years of experience in market research, with main expertise in qualitative research. Always keen to understand what moves people forward, what motivates them to act and to keep in touch with the rapid changes of the Romanian society. She carefully observes the trends in lifestyle and consumerism, as well as the evolution of the consumer-brand relationships. Since 2008, Camelia is a founding member and partner of Unlock Market Research.