Wenka Booij
Head of Marketing & Brand, ING Romania
Wenka started her marketing and communication career with KPN, the telecom market leader in the Netherlands, where she o.a. ran campaigns introduced a new mobile brand and set up an internal marketing academy. In 2011 Wenka joined ING, developing the employer brand for the management trainee segment. After heading the brand direction team at the ING Global Brand Management department in Amsterdam Wenka joined the Romanian organization in March this year. She combines creativity and strategy to build brands and create meaningful impact, aiming to do that not only in business but also in life.