Andrei started his journey in marketing more than 18 years ago. In the beginning, he mixed marketing with technology working for software and ISP companies. He continued for the next 10 years working in big FMCG and e-commerce companies like SAB Miller.

In 2014, together with Bogdan Nițu, Andrei has developed, and he is teaching, the Digital Strategy Module at the IAA School. In the past 7 years, he started his own agency, The Temple, using a consumer-centric strategical approach to help brands build more meaningful connections with their audiences. Since 2017 he moved to Amsterdam where he is working on global strategic projects for brands like Carlsberg and Zalando.