Andrei is a customer-centric marketer with a passion for technology and innovation that brings value to individuals and society. His marketing journey began in companies, then transitioned to entrepreneurship, and later resumed in companies in regional and global roles. He has worked for companies such as SAB Miller, Carlsberg, Zalando, and Mars. Currently, he is leading the global digital team at ASM, one of the global leaders in the microchip industry. 10 years ago, together with Bogdan Nițu, Andrei developed the Digital Strategy Module at the IAA School. This is still rated as one of the best Digital Marketing courses in Romania.