Costin Radu has over 21 years of experience in the communication industry, combining his expertise as a brand strategist with managing a business. Founder of the digital agency The Geeks in 2010, now integrated into Publicis Groupe, Costin is currently an independent communication consultant, focusing on helping clients build brands, making their campaigns more effective, while improving their brand manifestation on digital channels. For many years, Costin has been involved in various editions of Internetics as a participant, winner, juror, and jury moderator.