A brand strategist with +15 years of experience, both in traditional advertising, and digital. In 2017, he wrote The Most Popular Commercial in Romania, as declared by YouTube Leaderboards. For his activity, in 2010 and 2012, Costin received two Excellence Awards from the International Advertising Association (IAA Romania). Winner of the first Euro Effie ever to be won in Romania, Costin has been a Member of both the Jury and the Organizing Committee at numerous Effie Awards editions.

Costin has founded the digital agency called The Geeks in 2010, now Saatchi & Saatchi + The Geeks (part of Publicis One) and has directly contributed to hundreds of successful digital projects, of various types. Now Costin is working as an independent consultant, focusing on digital marketing strategies and user experience design.