Costin Radu's +23 years career spans agency leadership, brand strategy and digital consulting. In 2010, he founded The Geeks, later leading Saatchi & Saatchi + The Geeks following the merger with Publicis Groupe. Since 2017, he has worked independently as a Brand Strategist and/or Digital Consultant for brands such as Banca Transilvania, Regina Maria, Köber, Nepi Rockcastle, Obsentum, BestValue, Evomag, World Class, Untold, Neversea, Cartofisserie, Christian Tour and many others. For over 22 years, Costin is also an associate lecturer at SNSPA's Faculty of Communication and Public Relations.