Raluca Nicolaescu
Head of Marketing, Mastercard Romania
Raluca is Head of Marketing for Romania at Mastercard, a position which she holds since June 2020. Her responsibilities include the coordination, development, and execution of marketing and communication strategies on the local market, through brand campaigns and communication activities, in line with the company's vision of a cashless society, digital payment security, education, and financial inclusion, as well as the company's social mission to build a better future. Raluca joined the Mastercard Romania team in 2016, as Marketing Manager, contributing to the company's development through initiatives dedicated to promoting digital payments, e-commerce, and innovation, combining relevance, bold ideas, and financial indicators to provide consumers with safe, simple, and fast digital payment solutions and offer them priceless experiences. Raluca’s experience in marketing spans over 17 years, in areas such as FMCG, the pharmaceutical industry and the payments industry.