Since 2019 Cristina Miclea is Marketing Director of the dairy department of Lactalis Romania. Before this, she coordinated the marketing department of Albalact since 2010. With 22 years’ experience in marketing, Cristina leads the positioning and brands development strategies; coordinates the launching campaigns for brands and products and initiates research projects for consumer habits and behavior. Starting 2019, Cristina is also the coordinator of the marketing activities for brands like Covalact de Tara, President, La Dorna and Galbani.