Irina Urechean
Marketing Director Home Care, Unilever SCE

Irina joined the Unilever team in 2010. For 10 years, her marketing experience took shape in each of the divisions of the Unilever group - from Ice Cream and Food, to Beauty & Personal Care and Home Care. Irina coordinated many brand launches and relaunches, one of the most recent being the launch of the brand Plant Line in Romania in 2019, and the relaunch of DERO brand, at the beginning of 2020.

Since 2020, Irina is Marketing Director of the Home Care category and joined the leadership team of Unilever South Central Europe, a region that brings together the Unilever teams from Romania, Bulgaria, Serbia, Montenegro and the Republic of Moldova.