Laurențiu Ion
Head of Media and Total Connections Planning, PepsiCo

With 10+ years of experience in digital, Laurențiu is currently the Head of Media and Total Connections Planning at PepsiCo, where he oversees all digital and media brand activities for the Beverages and Snacks categories. He’s also a writer, his most recent book being “Corporația norilor” (Curtea Veche Publishing, 2019). His essays and articles have appeared in The New York Times, Forbes or Decât o Revistă.