Laurențiu Ion
Marketing Manager Europe, Energy Category, PepsiCo

Laurențiu Ion brings a wealth of experience spanning over 14 years in the fields of marketing, media, and communication. With a keen focus on digital transformation, he has played a pivotal role in driving innovation agendas for various companies and NGOs over the last years. Currently serving as Europe’s Marketing Manager for the Energy Category at PepsiCo, Laurentiu is leading the Total Connections Planning, Comms & Media strategy for the Energy category in Europe.

In addition to his corporate responsibilities, Laurențiu actively shares his knowledge as a teacher-practitioner. Among others, he taught Marketing and Advertising at the University of Bucharest and Skillab.
He has authored three books, including his latest work titled “Corporația norilor” (Curtea Veche Publishing, 2019). Laurențiu’s thought-provoking articles and essays on the evolving relationship between humanity and technology have been published by publications like Forbes or Decât o Revistă.
Driven by a steadfast belief in practical innovation, Laurențiu remains unwaveringly committed to finding effective solutions for real-world challenges.