Claudiu Degan
Senior Digital Manager, BAT

As the digital lead for Central Europe South, Claudiu’s role is to oversee a team focused on developing the digital touchpoints in connection with business expectations. The main challenge for the past 3 years since joining BAT was to better establish the digital presence, from social media to ecommerce or CRM, while expanding into new categories. A digital dweller for 10+ years, Claudiu is passionate about innovation and new trends, for better real life experiences.