With a solid experience in brand management and shopper marketing, Corina Rîjniță strongly believes that brands have the power and duty to bring a real contribution in people’s lives. The red wire throughout her career have been leadership, creativity and strategic thinking, enabled by the passion for marketing and innovation. Corina is currently Senior Brand Manager at Coca-Cola TM Europe Operating Unit. She contributes to the Coca-Cola brand growth strategy on a European level, as well as leading projects for 40 countries. Until March 2020 she was Senior Brand Manager for Coca-Cola TM Romania, responsible for the brand management and strategy on the local market, as well as coordinating the online and offline communication.
Corina is passionate about innovation, an agile enthusiast and certified trainer in Design Thinking. She is also an ambassador of this concept inside the company and facilitates workshops that generate creative solutions to business opportunities.