I am a social media and digital enthusiast, constantly fascinated by the online environment. I've always been curious and I often ask myself at breakfast, while going through the latest news, “how will technology continue to change the world as we know it?”. It’s already been half a year since I’ve joined the McDonald’s team, being in charge of the digital projects and touchpoints, as well as building our local digital strategy. Communication, advertising and marketing have been my playground for my entire professional life, and time flew by pretty quickly for me over the last 9 years: it has carried me from learning how to do SEM and Google Adwords as part of 2Performant’s team, to becoming a PR Manager (while working with MSL The Practice) and Social Media Manager (while working with KUBIS), and, for the last 3 years, to strenghtening my love for Digital Marketing, working with The Coca-Cola Company before my current position. Hard work payed off, as I was involved in 30+ campaigns awarded at all major industry competitions, such as Cannes Liones, SABRE Awards, Golden Drum, Effie, Internetics, Webstock and PR Awards. On a more personal note, as you get to know me, I am super passionate about writing and storytelling and I enjoy being among people who can fire up an interesting conversation at any given time.