Daniela is a communication professional with 17 years of experience in PR and marketing areas, envisioning a world where passion is the leading force in evolution. She has worked for entertainment brands, as well as for technology, retail or events companies. 

Daniela has been overseeing regional communication activities for PlayStation, in Romania, Bulgaria, Serbia, Albania, Moldova, Montenegro, North Macedonia, for the last 7 years. Bringing added value with local insights, Daniela and her team are building on the local revelance of the global leader in digital entertainment.