I’m a marketer at heart, with 20+ years of experience and still genuinely excited by a great idea. I grew up professionally at Unilever, led marketing for Toyota Romania, and since 2018 I’ve been navigating the wonderfully unpredictable world of energy at ENGIE Romania.
I love brands, bold ideas, digital, customer experience and, increasingly, the fascinating intersection of marketing and AI. I’m a firm believer that great marketing needs a team, strategy insights and data — but also curiosity, courage, a little bit of magic, and some love for humans.
What still gets me every time? Work that makes me think: “I wish I’d done that.”