Diana Pașoi is a marketing expert with over 20 years in the FMCG sector. At Ferrero Romania, she leads the marketing strategy for the Kinder; she developed comprehensive marketing plans, coordinated their execution, and ensured the brands met their strategic and financial targets. 

Previously, at Henkel Romania, Diana managed brands like Persil, Pur or Perwoll in detergent market through innovative campaigns and strategic planning. 

Her career began at LG Electronics, where she managed product launches and advertising campaigns. Diana’s extensive experience and deep marketing knowledge make her a key player in brand management.