Marketing executive with 20 years of experience in building brands, shaping strategy, driving business transformation and accelerating commercial growth across FMCG, e-commerce, hospitality and real estate. A strong track record of uniting creativity, data, and technology to craft marketing that delivers both relevance and business impact. 

Currently leading the integrated marketing and communications strategy for ISSA Estate Group, across a diversified portfolio of businesses. Previous senior leadership roles at eMAG and HEINEKEN Romania included regional marketing strategy, brand development, innovation and transformation initiatives across multiple markets.