Diana is Marketing Manager for Romania at Mastercard, position which she holds since January 2013. Her responsibilities stretch from overlooking Mastercard’s B2B and B2C activities, as well as developing local campaigns and commercial partnerships.
Diana’s experience in marketing and advertising spans over 16 years, having managed brands such as Radisson Blu Hotel, InterContinental, Gedeon Richter Romania, Ipsen Beauvoir Romania, High Fashion Concept, Strabag, Ideal Standard, Zentyss Group, Yacht Club Regal sau Citadella Titan, across her career in the industry.
Her background in advertising provides Diana with an extensive expertise to handle the launching of new strategies and programs in financial services – beginning with philanthropy campaigns and continuing with contactless technology, premium benefits, e-commerce and loyalty schemes.
Diana graduated in 2006 from the Bucharest Academy of Economic Studies, with a degree in International Business Affairs.