Elena Frâncu
Head of Marketing Communication Strategy & Media , Auchan

With more than 20 years of experience in Marcom, Elena is an expert in the industry.
She was contributing for 12 years to P&G brands' success, mainly on Beauty, Personal Grooming, and Oral Care categories (assessing, forecasting market potential of the brand initiatives and recommending strategic actions, as well as local activations).
In the last ten years, she shaped and implemented successful marketing and communication campaigns in retail (Real and Auchan). One of the most recent and successful, being the communication for the MyCLUB Auchan loyalty program launch.

The most amazing and unique project she was involved in is "Untamed Romania." The documentary movie about the wildlife of Romania broke the audience in the cinema, won international movie awards, and now it can be watched on platforms like Prime and Netflix.

She is the kind of person who put her childhood dreams in real life. Elena likes to travel, exploring different cultures and the history of the places, being passionate about flying - one of her dreams - that she achieved experiencing the life of flight attendant in her early years.