With over 20 years of marketing and communications expertise, Elena has shaped the success of major global and retail brands. During her 12-year tenure at P&G, she drove strategic growth across Beauty, Personal Grooming, and Oral Care. For the past 13 years, she has led high-impact retail campaigns for Real and Auchan, including the successful Auchan 20th Anniversary celebration. A career highlight includes her work on the award-winning documentary "Untamed Romania," featured on Netflix, Prime and other platforms.
Elena is a lifelong dreamer who brings passion to every project—a trait that led her to pursue her early dream of becoming a flight attendant and continues to drive her dedication to cultural exploration and storytelling.