I am currently working as Brands Business Director at L'Oréal Romania for the Professional Products division, overseeing and activating brands like Kérastase, L'Oréal Professionnel, Redken, and Matrix. I focus on O+O strategy and drive marketing across B2B and B2C ecosystems. With ~16 years of experience in digital marketing and e-commerce across Romania and France, 9 spent at L'Oréal leading extensive digital and e-commerce transformations, I bring a strong focus on data-driven, full-funnel strategies, digital & indirect ecom. innovation, and collaborative new ways of working. Previously, I worked on the agency side, in digital, with clients across FMCG, Telecom, Auto, Retail, Electronics, Financial Services, and Entertainment.