With over 17 years of media experience in FMCG and Health in Procter& Gamble and Reckitt, Diana is leading the media team for South East Europe, having 10 markets in portfolio and designing the media strategies for Power brands like Nurofen, Strepsils and Durex.
Over the years, she has contributed to shaping the communication approach, combining the traditional channels with innovative digital campaigns, and building long-term partnerships with media agencies.
Passionate about developing the teams, she is also capability champion in her region for Reckitt marketing team.