Nicoleta has 17 years of experience in media, out of which 15 in digital media. She graduated from the Faculty of Communication and Public Relations, SNSPA Bucharest.

She has obtained a qualification from the Marketing Institute Romania, where she attended various specialization courses. Since 2019, Nicoleta owns a Certification of fundamental digital marketing notions, obtained from Google Digital Atelier, coordinated by Google EMEA, IAB Europe and The Open University.

She is one of the founding members of Arca Jurnaliștilor Association and spotmedia.ro.

Through the years, she has been coordinating teams of more than 10 people, she has built business, marketing and communication strategies for big projects and developed special media services, visible in Romanian industry because of the way they mix marketing with publisher profile and clients objectives.

Nicoleta has attracted financing of hundreds of euros and developed strategical partnerships for numerous stakeholders.