Victor Popa
Head of Integrated Communications, Ursus Breweries

With more than 20 years’ experience in communication and advertising, Victor currently leads the Integrated Media Communication Division within Marketing Department of Ursus Breweries.

He has a wide experience in marketing and procurement and has coordinated media procurements regional projects in the CEE and beyond. He has demonstrated superior managing and strategic skills coordinating communications, marketing, and brand professionals, to develop and implement successful campaigns for various brands in the company portfolio into traditional and digital media channels.

Victor also coordinates the management performance process applied to the pool of agencies collaborating with Ursus’ marketing department. His experience with advertising agencies provides a clear understanding of projects’ dynamics, creatively bridging multiple perspectives.