Dana progressed through various roles in marketing and communication within the ING team, helping build the ING brand to what it is today. Her experience spans a wide variety of projects, covering ATL, BTL and digital, managing award-winning campaigns, recognized at different advertising competitions and festivals such as Effie, Internetics or European Digital Communications Awards Festival .

As of 2019 she is handling the communication strategy across all channels for the lending products portfolio. Previous to that, Dana worked on mobile banking & digital strategy for the ING brand.