Mădălina is currently leading the marketing department of Flip.ro - a purposeful and well-crafted product in the refurbished electronic devices space and one of the most valuable Tech start-ups in Romania, as per ZF IT Generation. Together with a passionate and talented team, she is building Flip into a strong brand across the region. 

Prior to joining Flip, she laid the groundwork for IQOS digital marketing growth and built the team from scratch. Before that, she evolved through several brand management positions in Romania and abroad.