Andreea Dîrzu has been a dedicated professional in the field of qualitative market research since 2008, with a background in psychology.
With a wealth of experience in conducting consumer projects, Andreea has played a role in helping clients make informed business decisions. Her expertise spans various industries, including FMCG, banking, and retail, where she has successfully managed both local and international projects.
Main driver: her curiosity about anything human and commitment to staying updated with the latest trends in advertising and consumer insights.