I’ve been working in consumer insights for almost 20 years, helping brands better understand people and build more relevant, impactful communication.
As Account Director, Qualitative, Brand Guidance & Creative Domain at Kantar Romania, I work at the intersection of consumer understanding, brand strategy, and creative effectiveness.
I’m delighted to return for my fourth year on the Internetics Creative Jury, bringing a consumer-centered perspective to the evaluation of creative work.