Mădălina is a passionate strategist and leader with over a decade of experience across many industries including energy, medical, sports, beauty, real estate, hospitality and retail. Her main objective has been to create transformative brands and experiences with a strong focus on user centricity. As Head of Digital Marketing and Sales at EON, she leads a dynamic team in the development of innovative digital campaigns. Madalina thrives on the challenges of this fast-paced industry, whether it's adapting to unexpected consumer behaviour or rapidly integrating new technologies.