Ioana Vieru
Senior Brand and Marketing Manager, Visa

Ioana is currently a Senior Brand & Marketing Manager at Visa activating across 8 markets in CEE. With more than 10+ years of experience, Ioana is a dedicated advocate of purpose-driven Marketing and the pursuit of financial freedom through digital transformation. In Visa she is playing a pivotal role in leading brand activation throughout high affinity sponsorship assets for prestigious Global events such as The Olympic Games, FIFA, UEFA, Disney, and UNTOLD Music Festival.
With a track record of successfully implementing innovative marketing strategies, her ambition is to constantly grow, propel brand to new heights while resulting in significant revenue growth. Her expertise in brand activation has proven to be a catalyst for achieving business results. 
Ioana is in love with food, travels, and the exploration of diverse geographics and cultures.